Senior Marketing Manager, Media (Medical Affairs)

Amgen•Thousand Oaks, CA

About The Position

The Senior Marketing Manager, Media (Medical Affairs) serves as the day-to-day strategic media lead supporting Amgen’s U.S. Medical Affairs organization. The role helps establish and operationalize a consistent approach to paid media across Medical initiatives, translating Medical and scientific priorities into clear planning direction and ensuring agency recommendations address the objectives, audiences, and needs outlined in each Media Brief. The position provides pharmaceutical media expertise, particularly for HCP audiences and digital media, and advises Medical teams on how paid media can support scientific communication and educational objectives. It guides agency recommendations and ensures strategies, investments, activation plans, and measurement approaches align with Medical goals and applicable governance requirements. As the Medical media capability develops, the role helps shape scalable processes, strengthen partnerships, identify innovation opportunities, and build stakeholder confidence in paid media. The position requires up to 20% domestic travel annually for agency, partner, and internal business meetings. The expected U.S. annual salary range, excluding Puerto Rico, is $143,589.65–$194,268.35. Actual salary varies based on relevant skills, experience, and qualifications.

Requirements

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or a master’s degree and 4 years of such experience; or a bachelor’s degree and 6 years of such experience; or an associate’s degree and 10 years of such experience.
Strong pharmaceutical or healthcare media experience, particularly in HCP media strategy, audience planning, and activation.
Ability to translate business, scientific, or communication objectives into media strategy and evaluate agency recommendations against defined goals.
Experience serving as a strategic media partner to internal stakeholders, guiding agency direction, challenging recommendations, and identifying alternatives.
Experience supporting integrated HCP media campaigns across digital channels and healthcare media environments.
Strong understanding of HCP audience targeting and segmentation, media planning, customer journeys, campaign activation, and optimization.
Working knowledge of the pharmaceutical media ecosystem, including HCP publishers, platforms, data partners, measurement approaches, and agency operating models.
Understanding of media measurement, reporting, and performance analytics, with the ability to turn data into actionable recommendations and stakeholder narratives.
Experience partnering with media agencies and external vendors to lead campaign planning, activation, optimization, and reporting.
Experience in regulated environments and effective partnership with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other cross-functional stakeholders.
Strong project and stakeholder management skills, including the ability to manage multiple initiatives, timelines, partners, and dependencies independently.
Strong communication and presentation skills, including the ability to explain complex media concepts and recommendations to stakeholders with varying levels of expertise.
Ability to operate in an evolving environment, establish processes and ways of working, and improve operational efficiency and stakeholder experience.
Strategic curiosity and willingness to learn about emerging media platforms, technologies, healthcare partner capabilities, and industry best practices.
Strong attention to detail, sound judgment, and ability to balance strategic thinking with hands-on execution.

Nice To Haves

Four or more years of experience in paid media, marketing, or advertising, including media planning, activation, execution, optimization, and performance measurement.
Experience working within a media agency, pharmaceutical company, healthcare organization, or related industry.
Prior experience supporting Medical Affairs, scientific communications, non-promotional media, or medical education.

Responsibilities

Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives, providing guidance from briefing through activation, measurement, and optimization.
Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into media planning direction for agency partners.
Guide and challenge agency strategies and recommendations to ensure audiences, channels, partners, investments, activation plans, and measurement align with the Media Brief and Medical objectives.
Evaluate agency recommendations for strategic fit, feasibility, risks, gaps, and opportunities before they are presented for Medical decision-making.
Advise Medical stakeholders on how paid media can support scientific and educational objectives, including opportunities, limitations, and investment considerations.
Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities.
Oversee development and execution of integrated HCP media strategies across digital channels, including endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnerships.
Ensure approved strategies are accurately translated into tactical plans, activation, optimization, and measurement.
Manage day-to-day agency partnerships, deliverables, timelines, dependencies, and escalations across Medical media initiatives.
Advise on campaign performance, measurement, reporting, and optimization with agency and analytics teams, translating results into actionable recommendations and learnings.
Ensure Medical media activity follows established operating processes and governance requirements, including briefing, campaign setup, naming, data use, measurement, and reporting.
Partner with Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions to address initiative-specific requirements and dependencies.
Coordinate across Medical and Commercial media activity to identify potential duplication, audience saturation, inventory conflicts, and other executional considerations while maintaining distinct functional decision-making.
Help establish and continuously improve the Medical media operating model, processes, tools, and standards.
Identify opportunities for innovation and Test & Learn activity across partners, platforms, audience approaches, content formats, and measurement capabilities.
Maintain knowledge of the pharmaceutical HCP media ecosystem, emerging capabilities, partner offerings, and industry best practices.
Build trusted relationships across Medical Affairs, GCCI Media, agency teams, and external partners, serving as a credible media advisor to stakeholders with varying levels of media expertise.
Travel up to 20% domestically each year to support agency, partner, and internal business meetings.

Benefits

Health and welfare plans for staff and eligible dependents
Retirement and Savings Plan with generous company contributions
Group medical coverage
Dental coverage
Vision coverage
Life insurance
Disability insurance
Flexible spending accounts
Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible
Career development opportunities