Senior Marketing Manager - Narrative and Launch

EnCharge AI

6d • $135,000 - $165,000 • Remote

About The Position

EnCharge AI is hiring a Senior Marketing Manager to drive product launches and help develop the company’s brand, corporate, and product narrative for its analog in-memory computing technology. The position combines strategic input with primarily hands-on execution and reports to the SVP of Marketing. It is part of a small marketing team building its processes and capabilities from scratch.

The role develops launch plans, sequencing, proof points, and stakeholder readiness, coordinating digital marketing, PR, and events into coherent multichannel launches. It researches, builds, and tests narratives for audiences including developers, device companies, analysts, and the broader industry, and applies them across materials such as the website, presentations, briefs, events, and field resources. The SVP of Marketing owns the narrative; this role is a key contributor to shaping and consistently applying it.

The manager creates and coordinates content, social, creative, and event work, including managing vendors and freelancers. They work directly with engineers and chip architects to translate complex technology into explainers, technical briefs, launch narratives, and customer stories; assess the accuracy and defensibility of public claims; research competitors; and build practical enablement materials for business development and technical sales. The position also contributes to brand consistency, analyst and press support, internal communications, and broader marketing strategy.

The role calls for a proactive, research-led approach, comfort with ambiguity and hardware timelines, and a willingness to build the launch, enablement, and competitive processes the function needs. It is not a demand-generation position, a website or digital-channel ownership role, or a narrowly scoped content or social role. The position is remote within the US, with travel to company offices, customers, and industry events several times a year. The role can grow into a Director position based on outcomes, with or without a team-management component.

Requirements

• At least 7 years of marketing experience, including roles owning positioning, messaging, and launches.
• Command of positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, and brand expression.
• Ability to learn complex technology quickly and make it understandable to audiences without the same technical context.
• Ability to work closely with engineers and chip architects, contribute effectively in technical discussions, and identify questions that clarify the message.
• Sound judgment about claims and willingness to prioritize precision and accuracy under pressure.
• Clear writing about complex topics for both technical and non-technical readers.
• Experience building processes where none existed and taking initiative without waiting to be asked.
• Hands-on experience executing marketing work, such as writing, running events, briefing freelancers, or shipping deliverables, rather than only directing others.
• Creative experience, either producing work personally or working directly with creative teams and agencies.
• Comfort with ambiguity and hardware development timelines.
• Able to work remotely within the US and travel several times a year.

Nice To Haves

• Semiconductor, hardware, or AI infrastructure marketing experience.
• Experience with edge or client AI inference, or with the OEM and design-win motion around it.
• Experience working closely with researchers or engineers to make their work understandable.
• Both agency and in-house experience.

Responsibilities

• Drive launches, including plans, sequencing, proof points, and readiness of people communicating about them.
• Coordinate digital marketing, PR, and events into coherent multichannel launches.
• Research, develop, and test brand, corporate, and product narrative with the SVP of Marketing, and apply it consistently across company materials and touchpoints.
• Create and execute content, social, creative, and event work.
• Coordinate vendors and freelancers and ensure their work meets the required standard.
• Work with engineers and chip architects to translate technology into explainers, technical briefs, launch narratives, and customer stories.
• Assess whether public descriptions of performance and other claims are accurate and defensible, and raise concerns when they are not.
• Research competitors, evaluate their advantages, and inform positioning with evidence.
• Develop enablement materials that address questions business development and technical sales teams are receiving.
• Support brand consistency, analyst and press relations, internal communications, and marketing strategy.
• Build marketing processes and systems, including launch processes, enablement systems, and a competitive research cadence.
• Contribute research, data, and informed opinions; identify opportunities and act without waiting for permission.
• Travel to company offices, customers, and industry events several times a year.

Benefits

• Annual performance-based cash bonus eligibility.
• Initial stock options grant vesting over four years.
• Medical, dental, and vision insurance, with 100% of premium costs covered by the company.
• 401(k) plan with company match.
• 20 days of accrued paid time off and 12 paid company holidays.
• Up to 12 weeks of fully paid parental leave for birthing and non-birthing parents; birthing mothers may receive up to 8 additional paid weeks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed