Senior Marketing Manager, Digital Channels Planning

TD Bank • Mount Laurel, NJ

3d • Onsite

About The Position

The Senior Marketing Manager is a top-level marketing expert who leads the development and/or execution of large-scope marketing plans, programs, projects, and strategies. The role designs and delivers complex marketing solutions and insights in line with TD’s marketing standards and strategies to support business results, customer engagement, and customer experience. It oversees multiple or complex initiatives with broad strategic impact, integrates enterprise strategy into program design and operating standards, and provides expert advice to senior management and business leaders. The role works across marketing disciplines and business functions, manages stakeholder relationships, advises on execution strategy, and develops solutions to unique and ambiguous problems. It may lead teams of specialists and influence functional direction and resource allocation.

The position supports TD Bank U.S. Retail and Digital Channels, connecting enterprise priorities with channel, customer, and market needs. It delivers integrated marketing strategies and experiences that support customer acquisition, engagement, market growth, and brand objectives. The work includes developing customer insights and marketing briefs; managing campaigns and projects from scoping through launch; overseeing creative development, budgets, resources, and project plans; and evaluating program effectiveness and business results. The role is expected to stay current on customer, competitor, channel, regulatory, and marketing trends, and to recommend improvements and innovation.

The role is based in Mount Laurel, New Jersey, and is not eligible for TD work visa support or sponsorship. Applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years of relevant experience required.
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, supported business lines, the banking industry, and product and customer markets.
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that inform customer strategy and business decisions.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of risk management environments, standards, and regulations.
• Ability to manage budgets and work within budget constraints.
• Ability to contribute to functional strategic direction and advise senior leadership.
• Ability to establish goals and objectives supporting the strategic plan.
• Skill in mentoring, coaching, and performance management.
• Advanced ability to lead, plan, implement, and evaluate program and project activities to complete initiatives.
• Sound judgment and decision-making ability.
• Ability to influence and achieve results through negotiation, problem-solving, and communication.
• Ability to collaborate and build relationships across teams and functions.
• Skill in analytical software tools, data analysis methods, and reporting techniques.
• Skill in computer applications, including MS Office.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Ability to work both independently and as a team member.
• Ability to handle confidential information with discretion.
• Applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Nice To Haves

• In lieu of the stated undergraduate degree and 10+ years of experience, TD will consider candidates with a bachelor’s degree and 7+ years of relevant experience.
• Deep understanding of digital channels, digital customer experiences, and digital adoption marketing, ideally in a large, complex consumer organization.
• Strong portfolio planning and prioritization capabilities, including evaluating competing opportunities, investments, organizational capacity, and business priorities.
• Highly developed analytical and insights orientation, using customer, business, channel, competitive, and performance information to inform strategies and recommendations.
• Excellent executive communication and storytelling skills, including translating complex information into strategies, presentations, business reviews, and recommendations for senior leaders.
• Experience with quarterly business reviews and executive-level marketing storytelling.
• Demonstrated innovation and strategic thinking, including identifying emerging customer, competitor, and channel trends and turning them into actionable marketing opportunities.
• Excellent written, verbal, presentation, and facilitation skills, with executive presence to lead strategic discussions and influence senior stakeholders.
• Experience in financial services, retail banking, or another highly regulated consumer business is an asset.

Responsibilities

• Design, develop, and execute marketing solutions addressing business needs and strategies while supporting customer experience and brand goals.
• Review marketing initiatives to ensure they are strategically sound and consistent with TD’s customer experience and brand image.
• Manage projects from scoping and briefing through launch and fulfillment, following established processes, privacy requirements, and visual and brand standards.
• Participate in project scoping and preplanning, advising partners on recommended tactics and marketing solutions.
• Work with marketing partners and business units to develop customer insights for marketing briefs.
• Develop creative briefs aligned with product positioning and coordinate with internal and external creative experts.
• Conduct agency and supplier briefings and present creative work to internal clients.
• Communicate program progress and changes to stakeholders, escalating issues as appropriate.
• Capture and share lessons learned from projects and campaigns for future use.
• Deliver marketing communications on strategy, on time, on budget, and error free.
• Develop and maintain knowledge of TD businesses, products, policies, and processes to ensure effective marketing solutions.
• Deliver actionable recommendations using insights from customer experience tracking, research, analysis, competitive monitoring, and other sources.
• Assess program, process, and documentation effectiveness and evaluate marketing’s impact on business results.
• Manage programs and project plans by assigning and tracking work, ensuring processes are followed, and delivering projects on strategy, on time, on budget, and error free.
• Manage people, budget, and processes within the area of responsibility.
• Develop and maintain working relationships with internal and external partners to support project execution.
• Resolve escalated issues and manage changes within projects, programs, and initiatives.
• Evaluate corporate marketing processes and services and recommend or champion enhancements.
• Provide input to Marketing Planning and assist in managing the marketing calendar.
• Advise employees and business partners on customer experience, brand image, standards, and execution.
• Stay current on emerging marketing strategies, capabilities, trends, and the competitive landscape; drive innovation in customer experience and insights.
• Participate in the annual planning cycle.
• Manage project budgets against forecast, coordinate timely billings, maintain progress billing standards, and communicate variances.
• Confirm quarterly forecast amounts for quarterly budget lockdown.
• Identify production efficiencies to maximize marketing spend.
• Prioritize workload to meet service and productivity requirements and follow applicable enterprise frameworks and methodologies.
• Ensure programs, policies, and practices are managed effectively, meet business needs, comply with requirements, and align with priorities.
• Manage confidential information appropriately, identify and manage risks, and resolve escalated high-risk issues promptly.
• Conduct research and analysis, draw conclusions, make recommendations, and support presentations and communications for management or broader audiences.
• Monitor service, productivity, and efficiency, implementing process and performance improvements where appropriate.
• Maintain subject-matter expertise, provide guidance to others, and manage relationships across business lines and control functions in alignment with enterprise and regulatory requirements.
• Keep abreast of emerging issues, trends, and regulatory requirements and assess potential impacts.
• Contribute to a positive, inclusive, and collaborative team environment; share knowledge, mentor others, and support team development.
• Lead and develop relationships with internal and external partners and stakeholders.
• Keep team members informed about project status and other relevant information.

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
• Banking benefits and discounts
• Career development
• Reward and recognition
• Variable compensation or incentive awards, potentially including cash and/or equity incentive awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior