Senior Marketing Manager, Ophthalmology Marketing

Roche•South San Francisco, CA

7d•$161,800 - $300,600•Hybrid

About The Position

Ophthalmology Marketing is focused on creating optimal experiences for patients, their families, and care teams. The team is driven by a shared purpose and an ambitious vision to achieve better health outcomes for patients while reducing healthcare costs. Innovation and sustainability are fostered through team diversity, cooperation, and the integration of multiple perspectives. This role is within a fast-paced, evolving Ophthalmology landscape, supporting a diverse portfolio and preparing for upcoming launches with new technologies. The Senior Marketing Manager will play a key role in delivering the Ophthalmology Marketing Vision, reporting to the Marketing Team Director. This position involves planning, leadership, and execution of critical launch and portfolio initiatives for the future Ophthalmology portfolio. The ideal candidate is innovative, comfortable in a growing commercial organization, creative, adaptable, a self-starter, goal-oriented, capable of setting achievable targets, and skilled at motivating cross-functional teams and field leadership.

Requirements

Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience
3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Nice To Haves

MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience working in an omnichannel (including field) marketing
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.

Responsibilities

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience.
Supports tailored and actionable omnichannel customer engagement, leveraging customer insights such as customer journeys, personas, market/competitor insights, and other necessary data, in collaboration with the Customer Marketer Lead.
Responsible for planning and executing seamless, well-integrated marketing campaigns with tailored omnichannel engagement plans across multiple marketing platforms and channels.
Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, and components, adapting original content for specific customer segments and personas while managing timelines and content handoffs.
Self-authors derivative tactics for marketing campaigns using existing and emerging technologies/capabilities, with a focus on new derivatives and incorporating post-Promotional Review Committee (PRC) edits and adjustments.
Supports field deployment through communication, training, and feedback loops.
Hypothesizes and conducts experiments for creative content iteration to enhance content creation and deployment excellence.
Partners with agencies and PRC, including Legal and Regulatory, to ensure the development, approval, and pull-through of compliant and effective promotional tactics.
Accountable for high-quality, compliant execution across all marketing platforms and relevant customer types (e.g., patients, providers, organized customers).
Defines measurement plans and measures marketing performance using leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking.
Works with TA Marketer and other Customer Marketers to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.