Senior Marketing Manager, Oncology DTC

AstraZeneca • Gaithersburg, MD

8d • $151,200 - $226,840 • Onsite

About The Position

This is an in-person position based in Gaithersburg, MD, reporting to the Head of Truqap. The Senior Marketing Manager of Consumer will be responsible for executing the US consumer marketing efforts for Truqap. The role involves supporting the creation of consumer campaign strategies to build brand awareness and engagement, leading the implementation of innovative consumer digital marketing strategies and programs, and managing creative projects and digital media activations with agencies. The position also requires collaboration with legal, regulatory, and compliance stakeholders, as well as cross-functional teams to ensure alignment and maximize synergies. The role holder will manage the marketing budget for their areas of responsibility and assist in identifying and adopting new partnerships and technologies.

Requirements

• Bachelor’s Degree required
• 5+ years of total commercial healthcare experience
• At least 2 years of consumer healthcare marketing
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Ability to effectively manage multiple competing priorities to meet deadlines
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/or exceeding objectives

Nice To Haves

• Oncology product marketing experience preferred
• Product launch experience preferred

Responsibilities

• Support the creation of consumer campaign strategies that build brand awareness and engagement
• Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave
• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning, execution, and performance
• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials
• Collaborate within the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives
• Effectively manage marketing budget for areas of responsibility
• Assist in the identification, evaluation, and adoption of new partnerships and technologies

Benefits

• Qualified retirement program [401(k) plan]
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage
• Short-term incentive bonus opportunity
• Equity-based long-term incentive program (salaried roles)
• Commission payment eligibility (sales roles)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior