Senior Marketing Manager, Oncology DTC

AstraZeneca • Gaithersburg, MD

6d • Onsite

About The Position

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. The Senior Marketing Manager of Consumer will be responsible for executing the US consumer marketing efforts for Truqap. This is an in-person position based in Gaithersburg, MD, reporting to the Head of Truqap.

Requirements

• Bachelor's Degree
• 5+ years of total commercial healthcare experience
• At least 2 years of consumer healthcare marketing
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
• Ability to effectively manage multiple competing priorities to meet deadlines
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/or exceeding objectives

Nice To Haves

• Oncology product marketing experience preferred
• Product launch experience preferred

Responsibilities

• Support the creation of consumer campaign strategies that build brand awareness and engagement
• Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave
• Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns
• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning, execution, and performance
• Contribute to a team culture built on the foundation of trust, open communication, accountability, and fun
• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials
• Collaborate with the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives
• Effectively manage marketing budget for areas of responsibility
• Assist in the identification, evaluation, and adoption of new partnerships and technologies

Benefits

• Short-term incentive bonus opportunity
• Equity-based long-term incentive program (salaried roles)
• Retirement contribution (hourly roles)
• Commission payment eligibility (sales roles)
• Qualified retirement program (401(k) plan)
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Senior