Senior Director, NFL DTC Product Marketing

The National Football League•Inglewood, CA

17h•Onsite

About The Position

The NFL is seeking a strategic, highly experienced, analytically grounded, innovative, and highly collaborative senior marketing leader to serve as Sr. Director of Product Marketing for NFL DTC. This role will lead product marketing strategy for NFL+ and related direct-to-consumer growth initiatives, owning the intersection of fan insight, positioning, go-to-market planning, audience strategy, integrated marketing direction, and executive storytelling. The ideal candidate combines product marketing expertise with strong business judgment, a deep understanding of subscription growth models, and the ability to drive alignment across complex, matrixed teams. This leader will partner with Business Strategy and Product development to architect the long-term brand vision defining how NFL DTC products create value for fans and how that value is translated into scalable demand, premium adoption, retention, and long-term subscriber growth. This role can be based in either our New York, NY or Inglewood, CA office.

Requirements

12+ years of experience in product marketing, growth marketing, brand strategy, consulting, or related strategic leadership roles.
Significant experience marketing digital consumer products, subscription businesses, streaming/media products, or other recurring-revenue services.
Demonstrated success leading cross-functional go-to-market strategy in complex, matrixed organizations.
Strong command of product marketing fundamentals, including positioning, messaging, segmentation, audience strategy, value proposition development, and launch planning.
Strong analytical and business acumen, including experience using consumer insights, performance data, forecasting, modeling financial inputs to inform decisions.
Experience developing executive-level presentations, strategic recommendations, and leadership communications.
Proven ability to influence senior stakeholders, drive alignment, and navigate ambiguity with sound judgment.
Experience managing direct reports and building high-performing teams.
Bachelor’s degree required; MBA or other advanced degree preferred.

Nice To Haves

Experience in sports, entertainment, media, technology, or other fan-centric consumer businesses.
Familiarity with subscription economics, mobile-first acquisition, lifecycle marketing, app and web funnels, and subscriber retention levers.
Experience working with consumer insights, segmentation frameworks, behavioral analytics, or propensity modeling.
Background in premium digital content, streaming distribution, affiliate/partner marketing, or DTC growth strategy.
Comfort operating at the intersection of brand strategy, product strategy, and performance marketing.
Experience in organizations with high visibility, fast decision cycles, and regular executive engagement.

Responsibilities

Lead product marketing strategy for NFL DTC.
Define and evolve the positioning, messaging, value proposition, and go-to-market approach for NFL+ and related DTC experiences to drive fan demand and business growth.
Own integrated go-to-market planning. Translate annual and seasonal business priorities into coordinated marketing strategies, launch plans, and cross-functional readiness across paid, owned, earned, partner, and lifecycle channels.
Champion the voice of the fan. Leverage consumer insights, audience segmentation, behavioral data, and market intelligence to shape decisions across product marketing strategy, audience definition, messaging, and customer journey design.
Drive audience and offer strategy. Partner with Strategy, Analytics, Product, and Lifecycle teams to identify growth opportunities across acquisition, premium conversion, retention, and churn mitigation.
Partner across the product lifecycle. Collaborate with Product, Product Management, and UX stakeholders from concept through launch to ensure fan needs, value communication, and commercialization plans are embedded in product development.
Lead cross-functional alignment and decision-making. Act as a strategic integrator across Product, Marketing, Finance, Analytics, Media, Content, Legal, and executive stakeholders; clarify priorities, surface tradeoffs, and keep complex initiatives moving forward.
Shape integrated marketing direction. Provide strategic guidance for creative development, media planning, affiliate initiatives, lifecycle activation, and campaign messaging to ensure plans ladder to product value and audience needs.
Oversee launch readiness and operating cadence. Ensure key milestones, approvals, dependencies, and operating rhythms are in place to support high-quality launches during critical seasonal windows.
Develop executive-ready narratives. Create clear, concise business stories for leadership that connect marketing strategy, product priorities, performance results, risks, and investment needs.
Steward budget and business discipline. Partner with Finance and cross-functional teams to manage investment choices, budget alignment, forecast assumptions, and strategic tradeoffs.
Measure performance and optimize impact. Define success metrics and partner with Analytics to interpret performance across acquisition, subscriber behavior, engagement, premium mix, retention, and marketing contribution to revenue.
Build NFL DTC long-term brand architecture and positioning. Establish purpose across all DTC experiences informing brand identity, positioning, and messaging to differentiate and emphasize unique selling.
Build team capability and culture. Lead and develop a high-performing product marketing team while fostering strong collaboration, accountability, clarity, and fan-first decision-making.