Senior Marketing Manager, North America – PUBG Mobile

Tencent•Los Angeles, CA

10d•Hybrid

About The Position

Tencent Games was established in 2003 and is a leading global platform for game development, operations, and publishing, with the largest online game community in China. They have developed and operated over 140 games, providing cross-platform interactive entertainment to over 800 million users worldwide. Popular titles include Honor of Kings, PUBG MOBILE, and League of Legends. Tencent Games actively promotes the esports industry and collaborates with global partners to create high-quality digital life experiences. Level Infinite is Tencent’s global gaming brand, a publisher dedicated to delivering engaging and original gaming experiences globally, fostering inclusivity, connection, and accessibility. Level Infinite also supports its network of developers and partner studios with a wide range of services and resources. This role is for a strategic and execution-oriented Senior Marketing Manager to drive the continued growth of PUBG Mobile in North America. The position involves sustaining market relevance, deepening local player engagement, and executing high-impact marketing initiatives. The manager will act as a bridge between regional execution and global HQ, ensuring marketing efforts contribute to long-term product health and community loyalty.

Requirements

3+ years of experience in gaming marketing within North America.
A solid understanding of the Battle Royale/Shooter category and the PUBG Mobile ecosystem is a significant plus.
A proven ability to balance creative thinking with data-driven strategy.
Capable of independently crafting and executing comprehensive marketing roadmaps for a mature product.
Strong project management skills with a track record of taking marketing initiatives from concept to completion while managing multiple priorities simultaneously.
Deep familiarity with North American pop culture and gaming trends.
Proficient in leveraging mainstream platforms (YouTube, Twitch, TikTok) to engage different user segments effectively.
Excellent communication and interpersonal skills.
Self-motivated and comfortable working across different time zones and cultural contexts.

Responsibilities

Develop and lead integrated marketing campaigns for the North American region, focusing on maximizing the impact of major version updates, IP collaborations, and local seasonal events to maintain steady user activity and enhance brand reputation.
Oversee the regional KOL/Influencer strategy, focusing on maintaining long-term partnerships with key creators and developing localized content that resonates with the evolving NA gaming landscape.
Plan and execute diverse offline activations and strategic BD partnerships to expand the game’s reach and strengthen its presence within local gaming circles.
Coordinate closely with the China-based operations team to align local community and PR resources, managing the full project lifecycle from strategic alignment to localized execution, ensuring a seamless feedback loop between HQ and the NA market.