Senior Director, Marketing & Marketing Access - North America
About The Position
The Senior Director, Marketing & Market Access – North America will lead the strategic development and execution of integrated marketing and market access initiatives for a global leader in IVF and genetic services. This leadership role is responsible for driving commercial success across medical device and genetic service portfolios by shaping go-to-market strategies, strengthening customer engagement, and expanding patient access through effective reimbursement strategies. Partnering closely with Sales, Medical Affairs, and Customer Service, this individual will play a critical role in aligning clinical value, pricing, and payer dynamics to accelerate adoption and portfolio growth. The ideal candidate brings a blend of strategic vision, operational excellence, and people leadership, with a proven ability to build high-performing teams and deliver measurable business impact in a complex healthcare environment.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field required
- Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
- 7+ years of experience in healthcare product marketing and commercialization
- 3+ years of experience leading and developing marketing teams
- Strong expertise in strategic planning, branding, product launches, and market analysis
- Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
- Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes
Nice To Haves
- MBA or other advanced degree preferred
- Experience in Women’s Health, IVF, or related healthcare markets strongly preferred
Responsibilities
- Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
- Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
- Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
- Define key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investment
- Lead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development support
- Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
- Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
- Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
- 401(k) plan with company safe harbor matching
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What This Job Offers
Job Type
Full-time
Career Level
Senior
