Senior Manager, Performance Marketing – North America
About The Position
Motorola Solutions is seeking a Senior Manager to lead Performance Marketing across North America. This role will unify paid media, ABM, and digital demand generation into a single, scalable engine focused on pipeline growth. The position sits at the intersection of strategy, execution, and revenue impact, working closely with Sales, Field Marketing, and global teams to drive measurable business outcomes. The manager will lead and guide a team of specialists and cross-functional collaborators to deliver high-impact, multi-channel campaigns, enhancing brand presence, driving conversions, and maximizing ROI. This role involves partnering with a collaborative team of marketers, sales leaders, and other stakeholders to ensure the successful execution of marketing strategies.
Requirements
- 6+ years of experience in performance marketing, digital demand generation, or growth marketing.
- Strong expertise in paid media (Google Ads, LinkedIn, Meta).
- Experience managing multi-channel campaigns and significant media budgets.
- Proven ability to drive pipeline and revenue impact, not just leads.
- Experience with ABM strategies and intent-based marketing.
- Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4).
- Experience working in B2B or enterprise environments.
- Strong leadership and stakeholder management skills.
- Legal authorization to work in the U.S. indefinitely is required.
- Employer work permit sponsorship is not available for this position.
Responsibilities
- Define and lead the North America performance marketing strategy across Paid Search (Google Ads, Microsoft Ads), Paid Social (LinkedIn, Meta), and Demand Generation (YouTube, Display, Programmatic).
- Translate global and regional GTM priorities into scalable, measurable campaign plans.
- Manage and optimize multi-million-dollar media budgets.
- Own performance metrics tied to business outcomes: Pipeline generation, Cost per opportunity, Conversion rates across funnel stages, and shift focus from lead volume to qualified pipeline and revenue contribution.
- Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion.
- Lead the development and execution of account-based marketing (ABM) programs, aligning account selection, messaging, and activation with Sales and Field Marketing.
- Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization.
- Lead and develop a team of performance marketers across North America.
- Unify paid media execution and regional campaign strategy into a single operating model.
- Establish scalable processes for campaign intake, prioritization, and execution.
- Oversee end-to-end campaign lifecycle, including planning, launch, optimization, and reporting.
- Ensure best practices across audience targeting, creative and messaging, and landing page performance.
- Drive continuous testing across channels (PMax, Demand Gen, AI-driven formats).
- Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce).
- Translate performance data into actionable insights and strategic recommendations.
- Partner closely with Field Marketing (regional alignment), Sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization), and Product Marketing (messaging and positioning).
- Act as the central connector between digital marketing and revenue teams.
Benefits
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 10 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
