Senior Marketing Manager, Insurance

At-Bay•New York, NY

2d•$140,000 - $175,000•Hybrid

About The Position

Lead our broker engagement and underwriting enablement strategy through digital marketing campaigns and compelling content. At-Bay is the world’s first InsurSec provider designed from the ground up to help businesses tackle cyber risk head on. By combining industry-leading insurance with world-class cybersecurity, At-Bay offers end-to-end prevention and protection for SMBs and middle-market businesses. As a full-stack insurance provider, At-Bay offers multiple lines of specialty insurance, including Cyber, Tech E&O, and Miscellaneous Professional Liability (MPL) policies with nearly 40,000 customers. We believe InsurSec is an $80B market opportunity and we are excited to add an Integrated Marketing Manager role to our team to help communicate the InsurSec value prop to brokers. This is your opportunity to shape how thousands of brokers understand and sell cyber insurance in a rapidly evolving market. You'll own high-visibility programs that directly impact business growth, including developing broker-facing content, building campaigns that drive engagement, and creating the assets our teams use daily. You'll work at the intersection of insurance, cybersecurity, and marketing, collaborating closely with underwriting, sales, security, and product teams who value your expertise and creative thinking. You'll report to Michael, VP/Head of Marketing, who brings a track record of building high-impact marketing teams. Michael’s leadership style emphasizes autonomy, strategic thinking, and collaborative problem-solving. He’ll give you the space to own your programs while providing the support and cross-functional alignment you need to drive measurable impact. You'll spend your days packaging our insurance and security expertise into content and assets for brokers, building multi-touch campaigns in HubSpot, supporting field activations, and creating sales enablement materials that translate our category-leading InsurSec value proposition into broker-friendly messaging. You'll manage the full lifecycle of our broker marketing program, such as direct outreach, webinars, lifecycle marketing, field marketing and events, and enablement, including one-pagers, updating pitch decks, drafting email sequences, and collaborating with teams across the business to ensure brokers have the tools and knowledge they need to position At-Bay effectively.

Requirements

Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and the unique considerations of B2B2C marketing
Experience with marketing programs in a B2B environment, managing everything from ideation to execution to analysis and iteration
Created sales enablement materials, pitch decks, one-pagers, battle cards, FAQs, that sales teams actually used, with the writing skills to translate complex technical concepts into clear, compelling broker-facing language
Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar) that drove measurable results
Experience planning and executing hosted events (such as happy hours, executive dinners, roundtables)
Managed multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, attention to detail, and ability to prioritize competing deadlines without sacrificing quality
Collaborated with cross-functional stakeholders to secure alignment, gather input, and deliver projects that required buy-in from sales, product, or leadership teams
Used data and analytics to inform marketing decisions, whether optimizing email subject lines, identifying top-performing content, or making the case for program investment

Responsibilities

Packaging insurance and security expertise into content and assets for brokers
Building multi-touch campaigns in HubSpot
Supporting field activations
Creating sales enablement materials
Managing the full lifecycle of our broker marketing program (direct outreach, webinars, lifecycle marketing, field marketing and events, enablement)
Developing broker-facing content
Building campaigns that drive engagement
Creating assets for internal teams
Translating marketing thought leadership into underwriter-ready content (social posts, email snippets, one-pagers)
Managing the insurance marketing social media content pipeline and execution
Measuring sales enablement effectiveness and continuously improving content based on broker response and win rates