Senior Market Manager-Email Strategy & Execution

TELUS • Edmonton, AB

3d • Hybrid

About The Position

The TELUS Rewards team is looking for a driven and detail-oriented Email Marketing & Data Manager to own and elevate how we communicate with our members and leverage data to drive program growth. This is a high-impact individual contributor role where you'll manage the full lifecycle of TELUS Rewards email communications — from strategy and build to send and performance analysis — while also leading how we harness first-party and partner data through cutting-edge data collaboration tools, including Cleanrooms.

Requirements

• Bachelor's degree in Marketing, Business Administration, Data Science, or a related field
• 5+ years of progressive experience in email marketing, marketing automation, and/or data-driven marketing roles
• Hands-on experience with enterprise email marketing platforms such as Marketo, Eloqua, or equivalent marketing automation tools
• Demonstrated experience with Data Cleanrooms (e.g., Snowflake Data Clean Room, Optable, Google PAIR, LiveRamp Clean Room, or similar) for privacy-safe data collaboration
• Strong understanding of audience segmentation, list management, and CRM data structures
• Proficiency in email performance analytics — open rates, click-through rates, deliverability, and conversion tracking — with experience translating data into actionable insights
• Strong knowledge of CASL, GDPR, and email marketing compliance best practices
• Excellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneously
• Strong attention to detail — you take pride in flawless email builds and zero-error campaign deployments
• Effective communicator with the ability to collaborate across technical and non-technical teams

Nice To Haves

• Experience in loyalty, rewards, or customer engagement program marketing
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI) for campaign reporting
• Knowledge of HTML/CSS for email template customization and troubleshooting
• Experience working with a Database Management or Marketing Operations team
• Background in telecommunications, travel, retail, or financial services industries

Responsibilities

• Own the end-to-end management of TELUS Rewards email communications — from strategy and creative briefing through to build, QA, deployment, and performance reporting
• Build, configure, and launch email campaigns using marketing automation platforms such as Marketo or Eloqua, ensuring accuracy, deliverability, and brand consistency
• Develop and manage a structured email calendar, coordinating sends across member lifecycle stages, promotional campaigns, partner activations, and program updates
• Design and implement A/B testing frameworks to continuously optimize subject lines, content, CTAs, and send timing to maximize open rates, click-through rates, and conversions
• Monitor and report on email campaign KPIs — including deliverability, engagement, and member behaviour — and translate insights into actionable optimization strategies
• Work closely with the Database Management Team to ensure accurate audience segmentation, list hygiene, and compliance with CASL and privacy regulations
• Lead the strategy and execution for managing, optimizing, and activating TELUS Rewards first-party data and partner data assets
• Identifying audience insights and co-marketing opportunities from data
• Partner with internal data, analytics, and technology teams to develop data pipelines and audience segments that power personalized member communications
• Identify opportunities to leverage partner data to enhance targeting, improve campaign relevance, and increase program value for members
• Ensure all data practices adhere to TELUS privacy policies, CASL requirements, and applicable regulatory standards
• Serve as the primary liaison between the TELUS Rewards marketing team and the Database Management Team for all email and data-related initiatives
• Collaborate with partnership and campaign teams to develop and execute email activations tied to key partner campaigns (e.g., WestJet, and other program partners)
• Work with Brand and Communications teams to ensure all email communications reflect TELUS Rewards brand standards and messaging guidelines
• Partner with Legal, Regulatory, and Privacy teams to ensure all email and data practices remain compliant
• Provide data-driven insights and performance reporting to senior leadership to inform program strategy and investment decisions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior