Senior Marketing Manager, CRM - Strategy & Relationships

Best Buy•Richfield, MN

1d•Hybrid

About The Position

The Senior Marketing Manager, CRM Strategy & Relationship leads the advancement of loyalty‑driven CRM from campaign and program delivery to integrated journey orchestration. This role develops data‑driven CRM strategies that elevate customer experiences across the lifecycle, with a focus on loyalty programs, onboarding, retention, and lifetime value. As a strategic leader and collaborative partner, you work closely with marketing, loyalty, product, technology, and analytics teams to shape how innovation, personalization, automation, and journey design come together to strengthen early‑stage engagement, deepen long‑term relationships, and deliver business impact. This position reports to the Director of Marketing and plays a critical role in influencing enterprise CRM priorities. This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

Requirements

10 years of experience in CRM, lifecycle marketing, loyalty, or related discipline
5 years of formal or informal leadership experience
Demonstrated success leading multi-channel CRM programs that drive outcomes
Proven ability to lead strategic transformation and influence stakeholders at all levels

Nice To Haves

Bachelor's Degree or equivalent experience
1 year of experience using Power BI and/or Adobe Analytics to transform data into actionable insights that drive decision-making
Executive communication and storytelling; Turning complex ideas into compelling narratives
Experience with CRM tools and platforms

Responsibilities

Drive strategic transformation by developing forward‑looking relationship and CRM strategies that evolve the organization from channel‑specific execution to full journey orchestration.
Design and orchestrate integrated contact strategies across Email, Text, Push, Notification Center, Direct Mail, and future channels to deliver a personalized customer experience that deepens relationships and maximizes engagement and loyalty.
Champion a test ‑ and ‑ learn culture, developing experimentation approaches that drive learning, speed, and differentiation.
Lead in-depth customer and campaign performance analyses, translating insights into strategic recommendations that shape priorities and capability roadmaps.
Identify, optimize, and standardize end‑to‑end CRM planning and delivery processes to accelerate speed‑to‑market and enable customer‑led execution.
Influence enterprise ‑ level decisions related to platforms, data, and technology enhancements required to deliver next ‑ generation CRM experiences.
Build and develop a best ‑ in ‑ class CRM strategy team, fostering growth, accountability, and thought leadership.