Senior Marketing Manager, Core Lab Customer Strategy

Roche•Indianapolis, IN

6h•Onsite

About The Position

At Roche, we foster a culture where you can be yourself and are embraced for your unique qualities. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted, and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Core Lab Marketing team is where passionate, enterprise-minded leaders come to make a real impact for patients, customers, and each other. We deliver comprehensive, integrated solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs, helping our customers achieve their priorities and ultimately improve patient outcomes. This role sits at the center of our Core Lab marketing team, orchestrating across product and marketing teams to bring our Total Integrated Solution to life in the market. As the voice of the customer, you'll translate deep insights and segmentation data into strategies that drive demand, differentiate Roche, and accelerate wins. You'll champion compelling customer stories, steward our strategic narrative across business units, and partner closely with sales, brand, and digital teams to amplify our impact. We are looking for a natural collaborator who leads through influence, thrives in cross-functional environments, and consistently brings an enterprise mindset to their work. The ideal candidate is energized by complex challenges, driven by customer impact, and committed to elevating the teams around them.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
5 years of marketing, business, sales or relevant business experience

Nice To Haves

Knowledge of the Core Lab market segment, Core Lab product portfolio, and/or Core Lab customer buying journey
Proven ability to develop and implement strategies that deliver measurable business results
Acts as a leader and role model, with a demonstrated ability to lead through others to drive meaningful business outcomes
Strong collaborator with a demonstrated ability to work across and eliminate organizational barriers
Strong customer orientation, with the ability to set clear priorities, make trade-off decisions, and focus on what matters most to customers
Strong analytical and strategic thinking skills, with the ability to leverage research and behavioral data to shape strategies and tactics
Skilled at managing marketing agencies and external partners
Ability to travel as dictated by business need

Responsibilities

Demonstrate deep understanding of customers, their beliefs and behaviors, competitors, testing settings, and the broader market landscape. Use customer data, insights, and NPS to develop and execute strategies that drive win rates and customer retention.
Act as the center of the Core Lab marketing team, aligning product and marketing managers to ensure the Total Integrated Solution is brought to life cohesively across the portfolio.
Own the Core Lab Total Integrated Solution strategic narrative and content library, ensuring alignment with other business units and collaborating with brand and digital teams to bring the narrative to life across channels.
Drive effective utilization of our customer segmentation model and identify opportunities to refine it.
Act as the customer voice to sales, converting insights into recommendations that enhance strategy and execution for NeedleMover and other key accounts.
Identify strategic customers who represent the value of Roche's Total Solution and partner with them to develop compelling case studies, testimonials, and campaigns that showcase their stories in the market.
Dedicate 5–10% of capacity to ABX initiatives, partnering with sales on strategic accounts to co-develop and execute tailored engagement plans.
Accelerate channel fill activities to support pipeline velocity and demand realization.
Advise senior management and key stakeholders by reporting on special projects, business challenges, and emerging opportunities.
Lead through influence, role-modeling impactful business solutions and fostering cross-functional collaboration.
Encourage, motivate, and empower teammates to succeed, consistently bringing an enterprise mindset to shared priorities.