Senior Product Marketing Manager, Core

Pindrop

1d • $135,000 - $165,000

About The Position

As Senior PMM for the Core segment, you will own go-to-market strategy for Pindrop's voice authentication and fraud prevention solutions targeting large enterprise contact centers in financial services, insurance, and more. You will work directly with demand generation, sales, and product to build and execute the Core growth strategy and plan.

Own product positioning, messaging, and competitive differentiation for Pindrop Passport (authentication), Pindrop Protect (fraud detection), and Fraud Assist (GenAI-powered fraud investigation) in the Core segment.
Lead launches of new features and platform capabilities for Core buyers, building messaging, proof points, and enablement that translate complex AI and biometric technology into business outcomes.
Build and maintain buyer persona documentation and competitive landscape for Core decision-makers: CISO, CTO, CIO, VP Contact Center Operations, and Head of Identity.
Develop and maintain a full sales enablement suite for the Core FSI motion: battle cards, competitive playbooks, demo scripts, ROI models, technical deep-dives, and vertical-specific one-pagers.
Write and edit marketing copy and content across the funnel — website pages, solution briefs, email sequences, blog posts, executive thought leadership, and event materials, maintaining Pindrop's evidence-led, AI-authority brand voice.
Partner with the growth marketing team to develop messaging and content that fuels full-funnel pipeline programs and ecosystem and ABM plays with Sales and Partners.
Lead competitive intelligence for the voice biometrics, IVR security, and contact center authentication market, including analysis of key competitors, emerging threats, and market positioning shifts.
Build customer success stories and case studies for the Core products, quantifying outcomes in authentication accuracy, fraud reduction, handle time, and operational cost.
Collaborate with the AR function to ensure Core product narrative is accurately reflected in Gartner and Forrester coverage, including Magic Quadrant and relevant market guides.
Contribute research, proof points, and thought leadership angles to the quarterly Pindrop editorial plan.
Lead Pindrop’s agile pod model for Core GTM motion.

Requirements

• 5-8 years of B2B SaaS product marketing experience in contact center technology, cybersecurity, identity, authentication, or AI/ML security solutions.
• Direct GTM experience with enterprise contact center, IVR, CCaaS, or voice security solutions, with demonstrated pipeline and revenue impact.
• Proven track record building sales enablement programs and GTM content for technical, complex products sold into large enterprise accounts.
• Strong writing and editing skills across multiple formats: solution briefs, website copy, thought leadership, email, and executive presentations. A portfolio or writing samples are a plus.
• Strong communication skills: comfortable presenting to both technical teams and C-suite buyers.
• Experience working cross-functionally with Sales, Sales Engineering, Product, and Demand Generation.

Nice To Haves

• Background in FSI, insurance, or regulated enterprise environments as a marketer, buyer, or practitioner.
• Familiarity with CCaaS platforms like NICE, Five9, Genesys, Cisco, and how they shape the contact center security buying process.
• Experience with AI or ML product marketing in security, identity, or authentication.
• Knowledge of Zero Trust frameworks, SIEM, or enterprise security market trends relevant to contact center environments.

Responsibilities

• Own product positioning, messaging, and competitive differentiation for Pindrop Passport (authentication), Pindrop Protect (fraud detection), and Fraud Assist (GenAI-powered fraud investigation) in the Core segment.
• Lead launches of new features and platform capabilities for Core buyers, building messaging, proof points, and enablement that translate complex AI and biometric technology into business outcomes.
• Build and maintain buyer persona documentation and competitive landscape for Core decision-makers: CISO, CTO, CIO, VP Contact Center Operations, and Head of Identity.
• Develop and maintain a full sales enablement suite for the Core FSI motion: battle cards, competitive playbooks, demo scripts, ROI models, technical deep-dives, and vertical-specific one-pagers.
• Write and edit marketing copy and content across the funnel — website pages, solution briefs, email sequences, blog posts, executive thought leadership, and event materials, maintaining Pindrop's evidence-led, AI-authority brand voice.
• Partner with the growth marketing team to develop messaging and content that fuels full-funnel pipeline programs and ecosystem and ABM plays with Sales and Partners.
• Lead competitive intelligence for the voice biometrics, IVR security, and contact center authentication market, including analysis of key competitors, emerging threats, and market positioning shifts.
• Build customer success stories and case studies for the Core products, quantifying outcomes in authentication accuracy, fraud reduction, handle time, and operational cost.
• Collaborate with the AR function to ensure Core product narrative is accurately reflected in Gartner and Forrester coverage, including Magic Quadrant and relevant market guides.
• Contribute research, proof points, and thought leadership angles to the quarterly Pindrop editorial plan.
• Lead Pindrop’s agile pod model for Core GTM motion.

Benefits

• Base pay range is a general guideline only. Pindrop considers factors such as (but not limited to) scope and responsibilities of the position, a candidate's work experience, education/training, and key skills, as well as market and business considerations, when extending an offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed