Senior Marketing Manager, Clients and Services

MNP•Calgary, AB

7h•Onsite

About The Position

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. Make an impact with our Clients and Services Marketing team as a Senior Marketing Manager. This diverse team of professionals drives the growth and success of MNP’s brand. As a trusted advisor, you’ll collaborate with MNP leaders to plan and develop strategic and integrated marketing campaigns that support MNP’s goals. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism or Business/Commerce
Minimum of eight (8) to ten (10) years of business-to-business marketing experience
Understanding of data management, client segmentation strategy and data visualization platforms (Power BI, Tableau)
Foundational understanding of business development principles, account management planning and, pursuit strategy in professional services
Demonstrated ability to deal with people (of all levels) sensitively, tactfully, diplomatically, and professionally at all times
Ability to work well under pressure, individually, and as part of a team while balancing multiple demands.
Strong computer literacy, including Microsoft Word, Excel, and PowerPoint.
Demonstrated attention to detail and time-management skills to be able to meet multiple deadlines

Responsibilities

Develop, manage, and execute a strategic plan that drives greater awareness and market penetration
Collaborate with a variety of national leaders and Regional Marketing Managers, to ensure consistency with marketing programs and business plans
Act as the conduit for communication of processes, timelines for operational items, and the escalation of issues or inquiries
Develop industry relationships with organizations and their respective marketing departments, and attend industry events, workshops, and conferences
Analyze the effectiveness of marketing strategies and plans, and make adjustments or recommend improvements to drive continuous improvement
Prepare and manage a marketing budget that supports the fulfillment of objectives, and report expenditure variances to appropriate stakeholders
Demonstrate ongoing improvement in marketing return on investment through impact measuring and the reporting process
Understand MNP’s business, internal stakeholders, client relationships and key internal customers
Build strong working relationships and communicate regularly with a variety of marketing team members to support our connected approach to marketing at MNP
Build and maintain a proficiency in marketing planning, traditional, online, and interactive media, media relations, sponsorships and events, business development, and ongoing relationship marketing