Senior Marketing Manager, Channel

Userful Corporation • Calgary, AB

13d

About The Position

USERFUL IS LOOKING FOR AN EXPERIENCED AND HIGHLY MOTIVATED SENIOR MARKETING MANAGER, CHANNEL TO DEVELOP AND EXECUTE OUR CHANNEL MARKETING STRATEGY. THIS ROLE WORKS WITHIN MARKETING, IN CONCERT WITH CHANNEL, PRODUCT AND SALES TEAMS TO DELIVER GROWTH THROUGH OUR FOCUSED PARTNER NETWORK. THE FOCUS OF THIS ROLE IS ON DESIGNING AND DELIVERING CHANNEL MARKETING STRATEGY ACROSS MARKET TO, MARKET WITH, AND MARKET THROUGH ACTIVITIES, TO DRIVE CHANNEL-SOURCED LEADS, PIPELINE CREATION, AND REVENUE CONTRIBUTION GOALS.

We are looking for a dynamic channel marketing professional with experience in partner marketing, and field marketing within the B2B technology industry. They are resourceful, strategic, and proactive, with a proven ability to take ownership, solve problems, and execute. They can work independently and collaborate effectively across sales, product, and marketing functions.

Requirements

• 5–7 years of channel marketing experience in high-growth B2B technology companies — ideally within IT software, AV integration, physical security, or operational intelligence.
• Proven experience in successful channel co-marketing: joint campaigns, partner enablement programs, and field events that produce pipeline
• Strong ability to define channel marketing strategy while driving hands-on execution
• Experience managing direct reports and holding them accountable to outcomes
• Solid understanding of indirect sales dynamics — you know how to motivate and activate partners who operate on their own timelines and priorities
• First-class communication and presentation skills, able to consult effectively with partners and internal stakeholders at all levels
• Ability to work effectively in a matrix environment, show initiative, and build strong relationships internally and externally

Nice To Haves

• Bachelor's degree in Marketing, Business, or a related field is an asset

Responsibilities

• Drive joint business planning with focused partners — mapping co-marketing activities against mutually agreed lead and pipeline targets, with investment priorities determined by ROI
• Own outreach to channel partners for strategic local meetings, education campaigns, and co-marketing activations — a core motion for pipeline development
• Build and manage a partner enablement program: sales training, product certification, co-branded collateral, and activation assets that help partners sell effectively
• Plan and execute joint field events, trade shows, and partner engagement programs
• Work with Channel Sales on focused account mapping by partner to align co-marketing investment with active pipeline opportunities
• Manage regular partner cadences and a partner council structure that keeps the network informed, accountable, and commercially aligned
• Plan and execute joint field events and trade shows with a bias toward fewer, higher-impact engagements over volume

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees