Senior Agent Channel Marketing Manager

Honeycomb Insurance•Chicago, IL

17h•$140,000 - $160,000•Hybrid

About The Position

Honeycomb Insurance is growing its independent agent channel, and we need someone to own that growth end-to-end. The Agent Channel Marketing Manager owns the numbers: broker activation rate, GWP per agency, and submission volume from the agent channel through designing & implementing the programs that move those numbers. You will set the marketing strategy for how we bring agents on, activate dormant relationships, cross-sell to active producers, and win back lapsed ones. You will work alongside our Demand & Digital Lead on execution in our systems, but the strategy, content, messaging and the metrics are yours. This role requires deep familiarity with the commercial insurance distribution landscape. You need to understand how independent agents think, what they need to trust a new carrier, and what moves them to submit business. Lifecycle Program Design & Management Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships Build gamification mechanics around the principal/producer experience to drive increased GWP per agency Create content and messaging for broker-facing communications (emails, sell-through tools, and more) Collaborate with the Demand & Digital Lead on email execution and campaign deployment Agent Enablement Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials Partner with product management on in-product experience improvements and opportunities to increase agent engagement Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager Voice of the Broker Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations Lead ongoing persona development for key agency types to inform targeting and messaging decisions Example KPIs we will measure success with: GWP from targeted agency acquisition programs Average submission volume and GWP per agency and increase over time Product adoption for new and existing lines / features

Requirements

5+ years of experience in the commercial insurance industry
A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
Foundational understanding of sales and marketing communications and best practices
Comfort working cross-functionally without heavy oversight; this role requires initiative and judgment

Nice To Haves

Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
Experience with HubSpot or a comparable platforms
Familiarity with commercial lines, specialty, or emerging insurance segments
Background working at an MGA, carrier, or independent insurance agency
Experience building or managing sales enablement programs for a distributed agent force

Responsibilities

Lifecycle Program Design & Management Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
Build gamification mechanics around the principal/producer experience to drive increased GWP per agency
Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
Collaborate with the Demand & Digital Lead on email execution and campaign deployment
Agent Enablement Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
Partner with product management on in-product experience improvements and opportunities to increase agent engagement
Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
Voice of the Broker Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
Lead ongoing persona development for key agency types to inform targeting and messaging decisions