Senior Channel Marketing Manager

Lark Health•Mountain View, CA

1d•Remote

About The Position

Lark Health is a leader in cardiometabolic care, utilizing advanced AI to offer scalable, affordable, and compassionate care. They help healthcare partners manage over 30 million lives, focusing on preventing conditions like obesity, hypertension, type II diabetes, and behavioral health. Their platform provides real-time personalized counseling and health monitoring to empower users to live healthier lives. The Senior Campaign Marketing Manager will lead Lark's Consumer Marketing strategy and execution, with a strong emphasis on commercial plans and Medicare program populations. The goal is to maximize patient enrollment across both commercial and government-sponsored segments. This role is central to defining and executing Lark's growth strategies within commercial plans and Medicare programs, including the Medicare Diabetes Prevention Program (MDPP) and CMS ACCESS, to drive enrollment and engagement. The manager will develop and execute audience-specific campaigns tailored to the unique needs, communication preferences, and regulatory constraints of commercially-insured members and Medicare beneficiaries. The role involves end-to-end ownership of consumer-facing campaigns, from awareness to retention, including campaign design, content development, QA, launch, and performance reporting. This is a highly collaborative position requiring coordination with external PBM partners, Medicare program stakeholders, and internal teams such as design, marketing operations, and strategy.

Requirements

Proven background in healthcare marketing with significant experience focused on commercial and Medicare plans and driving patient/member enrollment initiatives.
Strong preference for Medicare experience.
Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments.
Exceptional attention to detail, particularly in navigating healthcare and Medicare compliance and executing flawless member communications.
Strong analytical skills with a focus on enrollment funnel performance and conversion optimization.
Ability to thrive in dynamic environments and quickly adapt to evolving PBM partner needs and market shifts.
Effectively resolves complex challenges related to partner integration and enrollment, influencing stakeholders at all levels.
Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs.
Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment.

Responsibilities

Lead marketing representation in external commercial plan partner meetings, sharing strategic campaign updates, enrollment performance insights, and addressing partner needs.
Define, develop, and deliver marketing assets, including campaign design and content (mailers, digital ads, web content), that resonate with members and align with communication channels and compliance requirements.
Lead end-to-end marketing execution for Medicare programs (MDPP, CMS ACCESS), designing campaigns for Medicare beneficiaries (adults 65+) considering their motivations, literacy levels, and communication channels.
Own the end-to-end execution of consumer enrollment campaigns for commercial and Medicare plan members to drive new user acquisition and activation.
Partner with Account Management teams to respond to client marketing requests and optimize campaigns.
Lead campaign performance tracking across daily to quarterly cadences, focusing on enrollment and engagement metrics, and translating data into actionable insights to demonstrate ROI.
Partner with legal and other stakeholders to ensure all marketing materials comply with government regulations and compliance requirements.
Use strategic thinking to identify and resolve complex campaign or enrollment issues, ensuring smooth launches and ongoing funnel optimization.