Senior Manager, Global Channel Marketing

Ookla•Memphis, TN

1d•$120,000 - $165,000

About The Position

Ookla is seeking a visionary Senior Manager, Global Channel Marketing to architect and lead its newly refined global partner program. This high-impact leadership role is for a strategic marketer who can connect corporate strategy with localized execution. The position involves leading the marketing workstream to restructure the global partner ecosystem, ensuring consistent brand application while empowering regional teams. The role requires a hands-on approach, managing marketing engagements with top-tier partners in the AMER region. The ideal candidate is a proactive leader skilled in building scalable infrastructure and driving pipeline through indirect channels.

Requirements

8+ years of experience in Channel Marketing, Partner Marketing, or Field Marketing.
Proven track record of managing global programs in a B2B SaaS or technology environment.
Demonstrated experience leading a partner program and managing a team.
Significant experience managing partner relationships within the AMER market.
Understanding of global cultural nuances in marketing execution.
Advanced hands-on experience with Salesforce and Pardot (or similar MAP/CRM integrations).
Strong experience managing MDF budgets.
Disciplined approach to measuring ROI and marketing attribution.
A proactive self-starter comfortable with ambiguity and possessing a "builder" mindset.
Exceptional interpersonal skills with the ability to build consensus among cross-functional stakeholders.
Ability to act as a mentor/lead for regional marketing team members.

Nice To Haves

Experience with Partner Relationship Management (PRM) platforms.

Responsibilities

Lead the marketing evolution of the global partner program, providing input on tiering, benefits, resource allocation, investment, and brand framework for scalability.
Serve as the central point of contact and oversight for the partner program worldwide, ensuring brand consistency and program integrity.
Create and launch scalable "campaigns-in-a-box" and co-marketing plays for regional teams and partners to drive pipeline.
Direct the Global Market Development Fund (MDF) program, establishing ROI benchmarks, proof-of-performance standards, and approval workflows.
Act as the "Voice of the Partner" internally, collaborating with regional leads for effective localization and incorporating feedback into the global roadmap.
Serve as the primary marketing lead for strategic channel partners in the AMER region, designing and executing joint marketing plans.
Provide foundational marketing support and enablement tools to the AMER partner ecosystem, ensuring alignment with regional sales quotas.
Refine the end-to-end partner journey within Salesforce and Pardot, optimizing lead routing, deal registration, and partner portal engagement.
Monitor and report on the health of the global partner ecosystem, using data to recommend adjustments and prove marketing attribution.
Identify and implement workflows to reduce friction for partners and internal teams throughout the partner lifecycle.