Senior Marketing Manager - Advanced Surgery
About The Position
This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. As Marketing Manager, you will lead the strategy, development, and execution of marketing initiatives for the Advanced Surgery portfolio. This role focuses on driving portfolio growth through data-driven insights, impactful marketing programs, and strong cross-functional collaboration. You will oversee product lifecycle management, digital marketing efforts, and market analysis while ensuring alignment with both global strategy and local execution. Baxter’s US Hospital Products (USHP) business unit is seeking a high energy, motivated individual to manage and grow our US Pharmaceutical business. You will have P&L responsibility for developing/executing and executing on commercial plans, in a highly collaborative environment, working with National Accounts, IDN’s, Field Sales and other cross functional leaders/teams.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or related field
- 5+ years of marketing experience, preferably in healthcare or medical devices
- Demonstrated experience in brand strategy development and execution
- Proven track record supporting successful new product launches
- Strong ability to build relationships with internal and external stakeholders
- Experience with supply chain coordination and financial forecasting
- BS/BA required with 4+ years’ experience in marketing (Medical Device and/or Pharma preferred)
- Strong background in forecasting, finance and/or statistics
- Solid strategic planning abilities and business acumen
- Track record in leading projects to successful completion.
- Ability to collect and analyze data from a variety of sources to make business decisions
- Ability to develop and execute marketing plans
- Background in strategic marketing, business development and program development helpful.
- Solid ability to translate market trends and customer needs into effective promotion
Responsibilities
- Support the development of annual marketing plans and overall business strategy
- Conduct market research to analyze customer needs, competitive landscape, and growth opportunities
- Manage portfolio performance, including sales, gross profit, and marketing spend ROI
- Partner cross-functionally with sales, medical, and market access to shape strategy and execution
- Lead brand awareness initiatives across digital, social, and commercial channels
- Track and report campaign performance against defined KPIs
- Execute brand strategies and marketing programs aligned to the 4Ps (product, price, place, promotion)
- Maintain and optimize sales tools, marketing materials, and training programs
- Manage the full product lifecycle, including forecasting, demand planning, and issue resolution
- Support pricing strategy and develop action plans to close gaps against sales targets
- Managing P&L for Pharmaceutical business, provide short- and long-term market forecasts/reports by directing market research collection, analysis, and interpretation of market/financial data.
- Identify short- and long-term goals, market research, sales data and competitive analysis
- Develop marketing plans/programs for each product category by segment, audience, opportunity size (revenue) for the US region
- Work in collaboration with cross-functional teams, including Field Sales to monitor business performance/achieving annual sales goals
- Analyze data on consistent basis to track key end-user demand, wholesalers and distributor sales; assess other market forces, e.g. competition and product capacity; identify/leverages data to enhance sales transactions, contracts and deal management within GPOs, IDN’s and hospitals; identify adjacent and new markets to grow the US Pharmaceutical business
- Manage/grow the existing digital marketing initiatives for the Pharmaceutical portfolio, including all aspects of downstream customer-facing digital marketing engagement, measurement, and capability expansion
Benefits
- The estimated salary range for this position is $156,400 - $206,400.00 CAD annually, which reflects base salary as well as estimated target payout under the Management Incentive Compensation Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
