Marketing Specialist, Surgery

UT Southwestern Medical Center • Dallas, TX

5d • Onsite

About The Position

This position will be responsible for developing and implementing the annual marketing plan, working in close collaboration with the department marketing and leadership team.

Requirements

• Bachelor's Degree
• 3 years of related experience

Nice To Haves

• Education or experience in program management, marketing, communications, website design, or related fields preferred.
• Experience in a health care environment and community outreach
• Hands-on, proven experience working with web technologies such as blogging, podcasting, RSS, online communities, social networking, and content/contact management a plus.

Responsibilities

• Plans, develops, and manages both brand marketing, outreach, and direct response marketing strategies and tactics that exchange the department's footprint in the regional market and beyond to achieve established goals.
• Directs the development of programmatic promotional materials as needed by clinical services.
• Works closely with UT Southwestern Creative and Web Services, to ensure consistent brand articulation across all channels and media.
• Develops, implements, and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Assumes primary responsibilities for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff.
• Manages the work of outside vendors as appropriate and interfaces with agency resources as necessary to execute marketing and communications strategies.
• Maintains awareness of the local and regional competitive landscape and of key national market segments and trends.
• Proactively leverages Medical Center research and other existing sources of information to generate innovative marketing initiatives.
• Finds and develops stories of specific topics and contributes to website content, news releases, and articles for publications.
• Maintains close working relationships with writers who cover medicine and science to ensure frequent coverage of UT Southwestern's research and clinical care activities.
• Contributes to magazine stories for annual magazine/annual report or other magazines as assigned, submitting stories for magazine with art/photo possibilities.
• Gathers and writes monthly new strips from assigned areas.
• Arranges for and oversees taking of all still and video to supplement marketing and communication publications.
• Acts as a guide for reporters and photographers.
• Contributes to various projects, programs, and events to achieve patient/public education and outreach goals.
• Performs other duties assigned.

Benefits

• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare-no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level