Senior Marketing Manager - A/B Testing and Personalization

H&R Block•Remote, MO

7d•$101,200 - $161,900•Remote

About The Position

You will serve as an Adobe Target Subject Matter Expert. You will execute our A/B testing and personalization program for the .com team across 3 major websites: hrblock.com, blockadvisors.com and sprucemoney.com. Day to day, you’ll... Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates Support .com product team by communicating experiment results, insights and performance narratives Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery Build Adobe Analytics and Customer Journey Analytics testing dashboards Monitor and analyze tests throughout their life cycle Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team

Requirements

3+ years of experience in digital optimization, personalization, or experimentation
Strong communication and presentation skills
Hands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer
Working knowledge of Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Launch, Adobe Journey Optimizer, Real-time CDP) or comparable platforms
Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools
Strong analytical skills and proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools
Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)

Nice To Haves

Adobe Target Business Practitioner or Developer certification
Familiarity with Workfront

Responsibilities

Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
Support .com product team by communicating experiment results, insights and performance narratives
Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers
Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery
Build Adobe Analytics and Customer Journey Analytics testing dashboards
Monitor and analyze tests throughout their life cycle
Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
Provide thought leadership including current trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh ideas and external benchmarks to the team