Specialist, Personalization & Testing

Caleres • Clayton, MO

20h • Onsite

About The Position

Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Requirements

• Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
• Excellent communication skills (written, oral and in presentation)
• Strong problem-solving and critical thinking skills
• Microsoft Office, web analytics, and content management system experience required.

Nice To Haves

• Bachelor’s Degree in related field preferred
• 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
• Adobe Analytics, Sitecore, Quantum Metric experience preferred

Responsibilities

• Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
• Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
• Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
• Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
• Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
• A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats

Benefits

• 30% Associate Discount across Famous Footwear and Caleres brands
• 401k
• health benefits
• PTO
• Access your money as you earn it and request your earnings before payday
• free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code
• Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level