Senior Marketing Growth Manager

LeadsOnline•Plano, TX

49d

About The Position

LeadsOnline is seeking a Senior Manager Growth Marketing to serve as the operational backbone of their marketing organization. This role will own the systems, data, and processes that power the go-to-market engine, including CRM architecture, marketing automation, and cross-functional campaign execution. The position is a senior, high-impact role and the first dedicated Marketing Operations hire. The individual will influence marketing strategy through data and insights, partnering closely with Sales, RevOps, and Product Marketing to build scalable infrastructure that drives pipeline and revenue. The role is described as 'greenfield' with ongoing migration from a homegrown CRM to Salesforce, no established marketing automation platform, and reporting infrastructure being built from scratch. The year-one mandate is to establish these fundamentals. The ideal candidate is a builder and entrepreneur, energized by ambiguity, excited to define best practices, and curious about the role of AI and emerging technology in modern marketing operations. They should thrive at the intersection of technology, analytics, and execution, and be able to translate complexity into clarity.

Requirements

Must be US Citizen
5+ years in Marketing Operations, Revenue Operations, or a blended MOps/demand gen role at a B2B SaaS company
Demonstrated experience building systems and processes, not just running them
Hands-on experience implementing or migrating to a MAP (HubSpot, Marketo, Pardot, or equivalent)
Proficiency in Salesforce CRM (campaign influence, lead/contact objects, CRM/MAP integration)
Proven ability to build marketing attribution models and funnel reporting dashboards from scratch
Strong data orientation: SQL or advanced Excel proficiency, comfort with BI tools (Looker Studio, Tableau, Power BI, or similar)
Demonstrated, hands-on use of AI tools in a professional marketing context
Track record of self-direction and ownership in ambiguous, high-growth environments
Experience working directly with Sales and RevOps to define lead handoff processes, MQL criteria, and pipeline reporting
Direct hands-on paid media execution experience (LinkedIn, Google Ads)
Exceptional project management skills
Strong communicator, able to translate technical complexity into business-relevant insights for non-technical stakeholders

Nice To Haves

Owning a platform selection end to end is a strong plus
Experience participating in Salesforce implementation is highly preferred
Experience building or managing a small team (1–3 people)
Familiarity with ABM platforms such as 6sense, Demandbase, or Terminus
Experience with data enrichment tools such as ZoomInfo, Clearbit, or Apollo
Working knowledge of SQL or experience querying data warehouses (Snowflake, BigQuery)
Background in law enforcement technology, public safety, or investigations software

Responsibilities

Own the marketing requirements for the Salesforce CRM implementation, including data model, lead/contact objects, campaign tracking, and integration readiness.
Lead the evaluation, selection, and implementation of a marketing automation platform fully integrated with Salesforce.
Rationalize and build the full MarTech stack from first principles, identifying the right tools for the current stage and future growth, including AI-powered solutions.
Actively evaluate and pilot AI tools across the stack for workflow automation, content personalization, predictive lead scoring, and intent signals, and operationalize successful tools.
Design and enforce data hygiene standards across the database, including deduplication, enrichment, lifecycle stage management, and compliance with GDPR, CAN-SPAM, and CCPA.
Build lead scoring models, segmentation frameworks, and audience definitions to power all downstream targeting.
Build the marketing reporting infrastructure from scratch, including dashboards for pipeline contribution, MQL volume and quality, channel ROI, funnel velocity, and CAC trends.
Define and document shared marketing-sales definitions for MQL, SQL, and opportunity stages, and own the alignment process with Sales Ops and Finance.
Own multi-touch attribution modeling to quickly assess the effectiveness of paid channels.
Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership.
Identify opportunities to apply AI-driven analytics for anomaly detection, forecasting, and performance insights.
Build, QA, and deploy demand generation campaigns across email marketing, lifecycle nurture workflows, and automated programs in the MAP. Expand execution to paid digital channels as the foundation matures.
Evaluate intent and review platforms (G2, 6sense, Demandbase) as the program matures.
Develop operational playbooks and reusable templates for the marketing team to execute with speed and consistency, automating repeatable work with AI.
Own the integrated campaign calendar, coordinating timing and dependencies across email, content, and event programs.
Partner with Sales to own the lead lifecycle end-to-end, including routing rules, SLA definitions, and follow-up tracking.
Serve as the primary liaison between Marketing, Sales, RevOps, IT, and Finance on systems, data, and pipeline reporting.
Establish team processes, onboarding frameworks, and career development paths for future direct reports (1-3 expected in 12 months).
Facilitate alignment between marketing and sales on lead definitions, SLAs, handoff processes, and funnel accountability.
Champion a culture of operational excellence, including documented processes, rigorous QA, and a bias toward measurement.
Present marketing performance and operational recommendations to senior leadership.