Senior Marketing Executive – USA & North America
About The Position
MCS Rental Software is hiring a Senior Marketing Executive to own marketing performance across the USA and North America. The role delivers regional marketing activity that supports brand awareness, lead generation, customer engagement, and sales pipeline growth. The Executive adapts global campaigns for regional audiences and identifies local opportunities, ensuring work is measured, aligned with business objectives, and delivered within agreed budgets and timelines. Working within the global marketing strategy, brand direction, and budgets set by the Head of Marketing, this is a hands-on role combining strategic awareness with execution. The Executive works closely with the Head of Marketing, the wider marketing team, and regional Sales stakeholders, leading campaigns from planning through delivery and evaluation. The role is office-based in Birmingham, Alabama, and requires residence within a reasonable commuting distance. Regular travel within the US and Canada is approximately 10% of working time, with possible travel to the global headquarters in London, England.
Requirements
- At least 5 years of B2B marketing experience, including demonstrable ownership of campaigns, channels, or regional marketing activity.
- Confident working within a centralized marketing strategy, brand framework, and agreed budget while taking responsibility for regional execution and results.
- Strong understanding of online and offline B2B acquisition channels and how marketing supports lead generation, sales pipeline, and customer engagement.
- Experience working closely with Sales teams to support regional growth, campaign follow-up, and lead conversion.
- Ability to adapt global messaging and campaigns for local markets and audiences.
- Ability to use data to evaluate marketing performance, identify opportunities, and make practical recommendations.
- Self-starter able to lead projects independently, manage competing priorities, and communicate with stakeholders across countries and time zones.
- Hands-on experience with a CRM and marketing automation platform.
- Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
- Must be legally authorized to work in the United States.
Nice To Haves
- Experience working within a global or international business.
- Prior experience with HubSpot.
Responsibilities
- Manage marketing activity across the USA and North America, aligning regional campaigns with global strategy, brand guidelines, and agreed budgets.
- Develop and manage the regional marketing activity plan in collaboration with the Head of Marketing and the wider Head Office marketing team.
- Adapt global campaigns, messaging, and content for USA and North American markets and audiences.
- Work with regional Sales teams to align marketing with pipeline goals, target sectors, key accounts, and commercial priorities.
- Own regional content across digital channels, including social media, blogs, newsletters, email campaigns, website updates, and promotional materials.
- Plan, execute, and review regional email marketing, social media, webinars, trade shows, exhibitions, and promotional campaigns.
- Monitor, analyze, and report campaign performance, website traffic, engagement, lead generation, conversion metrics, and ROI.
- Maintain the quality of regional CRM marketing data, keeping customer and prospect records accurate, current, well-segmented, and suitable for campaigns, reporting, and sales follow-up.
- Attend regional trade shows, exhibitions, and industry events to support brand awareness, lead generation, and market engagement.
- Coordinate and attend customer visits to capture case studies, testimonials, and video content with customers, Sales, and the marketing team.
- Identify regional market trends, competitor activity, customer needs, and campaign opportunities to inform local execution and global planning.
- Manage regional campaign timelines, suppliers, event logistics, and internal stakeholders.
- Provide the Head of Marketing with regular updates and recommendations on regional performance, opportunities, risks, and improvements.
Benefits
- 12 days of paid time off per year, increasing with tenure.
- Six paid federal holidays.
- Health insurance through Blue Cross Blue Shield of Alabama.
- Dental insurance through Blue Cross Blue Shield of Alabama.
- Vision insurance through Blue Cross Blue Shield of Alabama.
- Development support and opportunities to gain new skills.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
