Senior Marketing Data Analyst

G Adventures•Toronto, ON

About The Position

G Adventures is a leading small group travel company that believes travel changes people. For 35 years, they have focused on unique, authentic travel experiences without cookie-cutter tours or large groups. The company culture is built on belonging, encouraging employees to bring their authentic selves to work. They offer opportunities for career growth and development within a passionate and talented team. This role is an opportunity to join a company that values diversity, inclusion, and making a positive impact through exploration.

Requirements

Bachelor's degree in Marketing, Business, Analytics or equivalent experience.
4+ years of professional experience in a data-focused marketing analytics role.
Thorough practical experience of marketing and digital data across all types of online and offline media channels.
Strong analytical and diagnostic skills with statistical rigor and the ability to craft actionable recommendations.
Must have hands-on experience with digital analytics and ecommerce platforms and data (Google Analytics, Google Ads, Meta, Heap, etc.) with experience in digital tagging and data fundamentals.
Experience with Looker or other business intelligence software.
Experienced writing SQL queries and an understanding of relational databases.
Excellent communication and presentation skills with the ability to articulate complex data insights and findings driving alignment on data-driven decisions.
Demonstrates the ability to collaboratively work with stakeholders from various functional teams and seniority levels, from Marketing Coordinators to the VP or President.
Must be curious, detail-oriented, and have strong organizational and documentation skills.

Responsibilities

Own global marketing data analysis, delivering actionable insights and recommendations to inform strategic decision-making.
Partner closely with the Vice President, Global Marketing & E-Commerce to translate data into clear, impactful business strategies.
Conduct ad-hoc analyses to address specific business questions and support decision-making across the organization.
Proactively identify trends, opportunities, and efficiencies by leveraging multiple data sources.
Lead end-to-end campaign performance analysis, translating findings into data-driven recommendations for optimization and growth.
Evaluate marketing effectiveness and continuously refine strategies to improve ROI and conversion.
Develop and enhance customer segmentation models using behavioral and transactional data.
Provide recommendations on advanced data modeling approaches (e.g., attribution modeling, marketing mix modeling) in collaboration with senior analytics stakeholders.
Establish and enforce marketing data governance standards, including tagging frameworks (e.g., UTM parameters, platform tagging) to ensure accurate attribution and reporting.
Provide technical guidance to marketing teams on proper tracking implementation and best practices.
Plan and conduct regular data audits to ensure accuracy, consistency, and readiness for data warehouse integration.
Design and deliver dashboards and reports in BI tools (e.g., Looker) to provide clear visibility into campaign performance and key KPIs.
Translate complex datasets into intuitive, actionable insights for stakeholders.
Write SQL queries to support deep-dive analyses and data exploration.
Support enhancements to the Looker data model to improve reporting accuracy and usability.
Identify and implement opportunities to improve data collection, reporting processes, and workflow efficiency.
Evaluate and integrate new tools, technologies, and data sources to enhance marketing analytics capabilities.