Marketing Data Analyst

Dobbs Equipment•Riverview, FL

1d•Onsite

About The Position

The Marketing Data Analyst is responsible for the execution, accuracy, and continuous improvement of core sales analytics processes, with a primary focus on Transaction Pricing and Participation reporting. This role ensures that critical commercial data is complete, accurate, and reliable, enabling effective decision-making across sales, marketing, and leadership. The position plays a key role in maintaining CRM data integrity, supporting reporting processes, and delivering consistent, high-quality analytical outputs.

Requirements

2–5 years of experience in data analysis, sales operations, or reporting roles
Strong proficiency in Excel and Power BI (or similar data visualization tools)
Experience working with large datasets and multiple data sources
High attention to detail with a strong focus on data accuracy and validation
Bachelor’s degree in Business, Analytics, Finance, or related field
Experience with CRM systems (Microsoft Dynamics preferred)
Exposure to pricing, transaction data, or sales reporting environments
Experience in equipment, dealership, or multi-location business models
Data Accuracy & Integrity – Maintains high standards for data quality and validation
Process Discipline – Executes recurring workflows reliably and consistently
Analytical Thinking – Identifies trends, discrepancies, and improvement opportunities
Attention to Detail – Ensures precision across all reporting and data activities
Collaboration – Works effectively with cross-functional partners

Responsibilities

Serves as the primary executor of recurring reporting processes and data validation activities.
Cross functionally support Corporate Sales Operations team with equipment and attachments invoicing during each month’s sale cycle
Execute the weekly Transaction Pricing process, ensuring accuracy, timeliness, and consistency
Collect, consolidate, and validate transaction pricing data from multiple systems (e.g., internal quoting tools and OEM sources)
Maintain and update Power BI reports and reporting outputs related to Transaction Pricing
Execute the monthly participation reporting process, including data collection, file creation, and distribution
Consolidate participation data and track submission status across sales teams
Maintain and update Power BI reporting related to participation and performance metrics
Ensure proper distribution of reports, subscriptions, and communications to stakeholders and sales leadership
Perform ongoing audits and update CRM data to ensure completeness, accuracy, and alignment with business standards
Identify data gaps, inconsistencies, and user adoption issues across pipelines, accounts, and activities
Monitor CRM data integrity and proactively recommend corrective actions
Partner with the Sales Enablement Supervisor to support data governance and process improvement initiatives
Maintain and update sales pipeline and performance reports for account managers and leadership
Validate data and identify opportunities to improve reporting to ensure accuracy and consistency across processes and dashboards
Help produce recurring and ad-hoc reports using Power BI and other reporting tools
Support leadership with data requests and operational reporting needs
Support ongoing enhancements to reporting tools and systems
Assist in testing updates and validating system changes related to CRM, reporting, and pricing tools
Maintain documentation for key reporting processes and workflows