Senior Marketing Communications Specialist, Fire Service

MSA, The Safety Company•Cranberry Township, PA

29d•Hybrid

About The Position

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role.

Requirements

5 years’ experience in a marketing role
Past marketing strategy & goal development
A thorough understanding of both existing and emerging marketing channels
Ability to deliver consistent messaging across various channels
Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
Strong problem-solving and critical thinking skills
Strong Project Management skills
Strong Verbal and Written Communication Skills
Strong Organizational and Problem-Solving Skills
Undergraduate BA/BS Degree

Nice To Haves

Advertising or interactive agency experience
Experience with online strategies & emerging digital technologies
Business, Journalism, Communications, or Marketing concentration

Responsibilities

Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams.
Ensures campaigns promote brand and message consistency.
Creates successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution.
Writes tactical campaign plans, develops associated creative concepts and assets, and oversees execution.
Plans and executes digital content for website properties and blog, including images and copy.
Manages photo and video shoots tied to marketing campaigns.
Ensures appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events.
Plans and creates content for email campaigns, including newsletter content.
Acts as main contact for marketing agencies, including managing their workload.
Analyzes and presents comprehensive campaign reports.
Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.
Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.
Develops strategy for regional and national advertising campaigns in US & Canada.
Ensures media buys strategically support marketing and sales initiatives.
Oversees execution of plan, including advertising placement, content development partnerships, etc.
Responsible for development of social media editorial content, ensuring creative is in line with documented content strategy.
Oversees community management activities, working with internal and external teams to support timely follow up with customer comments.