Senior Marketing & Communications Specialist

Weber Gallagher Simpson Stapleton Fires and Newby•Mt. Laurel, NJ

3d•Hybrid

About The Position

Weber Gallagher is seeking an experienced, creative and highly motivated Senior Marketing & Communications Specialist to join its Marketing and Business Development team. The role reports directly to the Chief Marketing & Business Development Officer and helps shape and execute the firm's marketing, communications and brand strategy. Working with firm leadership, attorneys, practice groups and business professionals across offices, the specialist will strengthen the firm's market presence, showcase its capabilities and talent, and support continued growth. The role combines strategic development with hands-on execution and offers meaningful responsibility, direct exposure to firm leadership and potential for growth. A shared marketing assistant is available to help with projects as needed. This is a hybrid position based in the firm's Philadelphia, Pennsylvania; Mount Laurel, New Jersey; or Bedminster, New Jersey office.

Requirements

Bachelor's degree in marketing, communications, journalism, public relations, business or a related discipline, or an equivalent combination of education and relevant professional experience.
Four or more years of progressively responsible experience in marketing, communications, business development or a related field.
Exceptional writing, editing and proofreading skills, including the ability to translate complex subjects into clear, sophisticated and engaging communications for different audiences.
Demonstrated experience developing professional marketing materials, digital content, presentations, award submissions or comparable collateral.
Strong digital marketing capabilities, including experience with social media, websites, content marketing and digital campaigns.
Strong proficiency with Microsoft PowerPoint and Excel.
Excellent project-management and organizational skills, including the ability to manage multiple projects, stakeholders and deadlines simultaneously.
Excellent interpersonal skills and the confidence and professionalism to work effectively with attorneys, senior leadership, business professionals, clients, vendors and outside partners.
A high degree of initiative and accountability, with the ability to work independently, anticipate needs and move projects forward without significant oversight.

Nice To Haves

Experience in a law firm or other professional services environment.
Experience with Google Ads, SEO, web analytics, email marketing or other digital marketing platforms.
Experience with CRM, content-management, email-marketing or marketing automation platforms.
A strong visual sensibility and understanding of effective design, layout and brand presentation.
Hands-on graphic design experience.

Responsibilities

Develop and execute integrated marketing and communications initiatives aligned with the firm's strategic, brand and business development objectives.
Help shape and manage the firm's digital marketing strategy, including website content, digital campaigns, social media, paid media and emerging marketing channels.
Develop compelling content that strengthens the firm's brand and showcases its attorneys, practices, successes, capabilities and industry knowledge.
Manage the firm's website and content, keeping it accurate, current and consistent with the firm's brand.
Develop and maintain a firm-wide content calendar across web, social media, email and thought-leadership channels.
Plan and host webinars with attorneys, including developing topics, coordinating speakers and promoting events.
Create, edit and coordinate marketing materials, including attorney biographies, practice and industry descriptions, presentations, brochures, client-facing collateral and other brand materials.
Draft and edit press releases, internal communications, website content, social media posts, announcements and other firm communications, ensuring they are polished, concise and consistent with the firm's voice and brand.
Identify and develop opportunities to increase attorney and firm visibility through thought leadership, speaking engagements, authorship, media exposure, awards, rankings and professional recognition.
Develop and maintain relationships with relevant media contacts and identify opportunities to position attorneys as knowledgeable resources on legal and industry developments.
Support the development, planning, promotion and execution of client-facing programs, conferences, sponsorships and firm events.
Develop and manage the strategy, budget, execution and performance of Google Ads and other digital marketing campaigns for the firm's consumer-facing practices.
Monitor and evaluate SEO, website performance, social engagement, paid media and other digital analytics, using insights to recommend improvements.
Collaborate with the Marketing and Business Development team on firmwide priorities, strategic initiatives and special projects.
Help identify and evaluate marketing technologies, tools and approaches, including AI and automation opportunities to improve marketing effectiveness and efficiency.