Senior Marketing Analyst, Customer Behavior & Lifecycle

Fanatics Commerce•San Mateo, CA

2d•$100,000 - $150,000•Hybrid

About The Position

We are seeking a data-savvy and entrepreneurial Senior Marketing Analyst to join our Lifecycle Marketing team, where you will distill data into customer intent, motivations, and friction points to inform lifecycle strategy, personalization, experimentation, and cross-channel messaging. A self-starter, you will lead cross-functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering teams to further develop our approach to a holistic customer view and experience. The Senior Marketing Analyst, Lifecycle Marketing delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

5+ years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
Strong analytical mindset with a solid understanding of customer data, data hygiene, and database marketing principles.
Expertise in SQL and demonstrated experience working with large, disparate datasets.
Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform and Journey Optimizer.
Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and competing priorities effectively.
Proven ability to translate complex analytical findings into clear, actionable insights for both technical and non-technical audiences.

Nice To Haves

Background in retail, e-commerce, or multi-brand organizations and/or experience with BI visualization tools such as Superset, MicroStrategy, or Power BI is a plus.

Responsibilities

Partner closely with Lifecycle Marketing Strategy, Analytics, and Engineering teams to align on a shared, holistic view of the customer and coordinate cross-functional priorities.
Serve as a key analytical voice in lifecycle planning discussions, bridging technical complexity and strategic direction for stakeholders across levels.
Contribute to a collaborative team environment by sharing insights, methodologies, and best practices that elevate the broader team's analytical capabilities.
Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent that reveal what fans need and when.
Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging—or the absence of it.
Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation programs.
Translate complex data into clear, human-centered insights that reflect fan motivations and friction points, influencing how Fanatics Commerce connects with its customers.
Develop novel analytical approaches to behavioral segmentation and customer intent modeling that push beyond standard reporting.
Explore and integrate real-time CDP capabilities—ideally Adobe Experience Platform and Journey Optimizer—to advance lifecycle personalization and experimentation.
Identify opportunities to automate recurring analyses and build scalable frameworks that reduce manual lift and accelerate insight delivery.
Proactively surface analytical gaps and propose solutions that improve the team's ability to act on customer data with speed and confidence.
Manage multiple priorities and stakeholder relationships simultaneously, delivering high-quality analytical work within a fast-paced, cross-functional environment.
Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical audiences.
Own the integrity and hygiene of the data inputs underpinning lifecycle analyses, ensuring outputs are reliable and decision-ready.
Drive projects from question to insight to action, taking end-to-end accountability for the analytical workstreams you lead.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.