Marketing Analyst, Customer Behavior & Lifecycle

Fanatics Commerce • San Mateo, CA

2d • $70,000 - $110,000 • Hybrid

About The Position

We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team, working closely with Senior Marketing Analysts and cross-functional partners to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization. This is a highly collaborative role that blends technical curiosity with behavioral data to further develop a holistic customer view — serving as a subject matter expert on ecommerce customer behavior across the enterprise and an evangelist for AI adoption across the team. The Marketing Analyst, Lifecycle Marketing delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

• 3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
• Strong analytical mindset with a solid understanding of customer data, data hygiene, and database marketing principles.
• Strong proficiency in SQL and demonstrated experience working with large, complex datasets.
• Strong communication skills, with the ability to translate complex strategic requirements into technical terminology and vice versa for non-technical audiences.
• Hands-on experience building workflows to improve operational efficiency via AI tools such as Claude, ChatGPT, or equivalent platforms.
• Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform and Journey Optimizer.
• Understanding of email deliverability fundamentals — including bounces, complaints, sender reputation, and engagement signals — as well as email authentication records (DMARC, DKIM) and sender reputation management.

Responsibilities

• Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across the CDP, aligning stakeholders around a shared, high-quality customer data foundation.
• Serve as the go-to resource for teams across Fanatics Commerce when answering ad hoc questions about ecommerce customer behavior — bridging analytical findings with business context to inform strategy.
• Translate complex technical requirements and behavioral data concepts into clear, accessible language for non-technical collaborators across lifecycle marketing, product, and operations teams.
• Support lifecycle marketing initiatives by providing behavioral insights that power more relevant targeting, segmentation, and personalization across cross-channel campaigns.
• Enable marketers to reach the right fans at the right time by surfacing and operationalizing customer-level attributes — such as brand affinity, purchase history, and engagement signals — within the CDP.
• Define and maintain standards for monitoring overall marketing database health, including subscriber validity, engagement signals, and suppression logic, to protect list quality and the fan experience.
• Create clear summaries, visuals, and readouts that make complex customer behavior easy to understand and act upon for non-technical stakeholders across the organization.
• Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
• Build and iterate on AI-enabled workflows (leveraging tools such as Claude, ChatGPT, and others) to drive operational efficiencies and unlock deeper analytical capabilities for the team.
• Connect disparate data sets to answer nuanced questions about ecommerce customer behavior across the enterprise — for example, comparing buyers of a specific brand against the broader customer base.
• Proactively identify gaps in behavioral data coverage and propose solutions that improve targeting precision and personalization quality across marketing channels.
• Take end-to-end ownership of behavioral signal enablement — from defining requirements through validation and deployment in the CDP — ensuring data quality and reliability for downstream marketing use cases.
• Monitor and maintain marketing database health on an ongoing basis, implementing suppression logic and engagement hygiene standards that protect deliverability and sender reputation.
• Manage a pipeline of ad hoc analytical requests from teams across Fanatics, delivering timely, accurate, and actionable findings with clear documentation.
• Hold a high bar for data integrity and analytical rigor, proactively flagging issues and driving resolution in partnership with engineering and marketing operations stakeholders.

Benefits

• The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed