Senior Market Research Manager, Market Strategy and Understanding

Ipsos • Toronto, ON

77d • $73,000 - $75,000 • Hybrid

About The Position

In this role, you will be responsible for managing Food & Beverage clients (CPG,
Foodservice, Retailers, etc.) from two of the largest syndicated consumption
tracking studies in Canada. As a Senior Research Manager, you will work with
these clients to understand their business issues and execute custom research
projects to meet their needs. You will manage multiple clients and their
projects from start to finish, including designing analytical plans with senior
team members, extracting data through different software, analyzing said data to
generate insights, developing recommendations, and creating compelling stories
and presentations that help illuminate the human behaviors behind the data. The
Senior Account Manager will report to the Vice President and join a team of
curious-minded researchers and client partners.

Requirements

• 5+ years relevant experience (supplier side market research preferred).
• Requires strong quantitative, research, analytical, interpersonal, and problem-solving skills.
• Ability to turn data into insights through analysis and storytelling.
• Ability to oversee and direct multiple projects.
• Must be self-motivated and entrepreneurial (i.e., ability to think independently).
• Intellectually curious with a desire to better understand the “why” behind the data.
• Works well in a team environment with senior and junior colleagues.
• Possess excellent oral and written communication skills, including the ability to review the work of others for grammar, formatting, and voice.
• Bachelor’s Degree required – market research, marketing, and/or business coursework/programs are an asset.

Nice To Haves

• Experience working with Food & Beverage and/or Foodservice is an asset

Responsibilities

• Understand and address business needs/issues of respective clients.
• Manage multiple survey-based market research projects at once, within timeline, including working closely with colleagues in other service lines to oversee all components of projects, and coaching junior staff to develop their project management and research skills.
• Design plan analyses.
• Analyze data and draw conclusions; prepare reports and presentations; make recommendations based on the insights that address the client’s business needs.
• Assist in proposal development with senior colleagues as needed.
• Maintain and strengthen client relationships through exceptional service and consultation.
• May act as manager to one or more Account Managers/Research Analysts. Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).

Benefits

• Career Development
• an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
• a flexible workplace policy
• a strong collaborative culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level