Vice President, Market Strategy and Understanding

Ipsos•New York, NY

1d•$160,000 - $170,000•Hybrid

About The Position

Ipsos is a leading global research company, recognized as a top full-service research organization. We offer over 75 data-driven solutions across 90 markets, combining expertise to deliver high-quality research and insights. We assist major companies in solving complex problems by providing research, data, and insights on their target markets. Ipsos has been Great Place to Work Certified for 2022. The Market Strategy & Understanding (MSU) Service Line focuses on strategic research to help clients navigate dynamic markets, offering services in strategic brand research, category & consumer fundamentals, market sizing, segmentation, brand equity, and whitespace opportunities.

Requirements

Strong experience with survey design, sampling plans and analysis.
Experience ideally includes consumer, brand, and shopper insights and techniques.
Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research.
Strong communications skills; know how to translate complex data into easy to understand, actionable insights.
Ability to develop strong client relationships – hearing the client need, identifying the right solution and preparing a convincing proposal – then growing that relationship over time.
At least 10 years of experience in quantitative market research and consulting.

Responsibilities

Hires, manages and mentors staff to build cross-product knowledge, industry/marketing and unique client/industry knowledge to advance analytic insights and presentation capabilities.
Owns or co-owns one of Ipsos Marketing products or services within the Ipsos Consumer Goods Sector to serve as the knowledge area expert.
Actively engages team to develop plans and resolve issues through collaborative problem solving.
Gains commitment using logic.
Assigns individual tasks based on previous experience and shows them how their work fits in with what others are doing.
Holds individuals accountable for agreed plans and rewards those who support team objectives.
Has relationships across multiple levels and divisions within the organization and is sought after by the organization to participate in global and/or corporate initiatives.
Understands the client’s needs in the context of the broader business issue(s) and can design research to address those objectives.
Is proactive in networking both internally (with sister divisions, ops, globally, etc.) and externally (with client contacts) to learn about a client’s business in an effort to grow the business and add value.
Identifies more effective ways of doing things and works with all levels of organization to implement efficient procedures with a focus on improving profit margins.
Is fully knowledgeable about Ipsos product offerings and develops a particular expertise in one or more offerings.
Develops account plan and leads the team in implementation of plan; identifies potential shortfalls and/or potential new opportunities and is flexible/nimble in creating and revising plan to ensure objectives met.
Aggressively develops new clients and builds new business.
Goes beyond revenue and gross margin, considering the entire P&L, identifying ways to further improve revenue and profit.
Consults with multiple client contacts and multiple clients to identify appropriate solutions to prioritize and meet client needs.
Identifies and builds strong relationships with influence/decision makers within client organization.
Demonstrates general understanding of Ipsos products and offerings to partner with Ipsos sister divisions to leverage growth opportunities within clients across all Ipsos’ lines of business.
Strategically partners with lead on new business lead to dynamically present and close an opportunity by illustrating compelling differentiation vs. the competition.
Understands how the customer perceives their own business relative to competition or market.
Understands the customer’s organization, culture, and how things get done.
Develops measurable customer-specific key performance indicators.
Anticipates evolving customer needs and how the organization can address then with current or new products/services.
Assesses and proactively works with cross-functional leaders to address internal resourcing needs and capabilities to properly support growing business.
Develops annual sales plan to produce aggressive growth margins year over year and management of profit/pricing expectations.
Openly questions status quo.
Points out specific opportunities for change and provides ideas/solutions for creating /implementing change.
Explains the need for change to others / Supports change initiatives.
Understands own business within group and industry context.
Articulates evolving priorities for the business within two-year horizon.
Frames the right strategic questions for their area of the business.
Adapts short term plans as business priorities evolve for the company.
Delivers beyond expectations.
Energized by a challenge.
Sets new and stretching goals for self or team, and achieves beyond what is expected.
Exploits opportunities to exceed goals and works towards them, even under adverse circumstances.
Focused on implementing ways to improve profitability.
Looks beyond the numbers in making value-creating decisions, combining hard data and personal insights.
Acts quickly on and prioritizes commercial opportunity within own area of responsibility.
Anticipates evolving commercial trends and takes steps to refocus business activities accordingly.
Uses the informal structure, dynamics and culture of an organization to get things done.
Actively seeks input in decision-making.
Shows others how their objectives align with own.
Actively contributes to the broader organization or team, compromising on own preference where necessary.
Invests in building relationships with others.