Senior Market Manager

HEINEKEN•Boston, MA

About The Position

The Senior Market Manager is responsible for strategic planning and implementation of initiatives that generate the highest return and produce the most value towards achieving HEINEKEN USA’s performance goals through key distributor partners. The Senior Market Manager has a high level of visibility and expected influence with key distributors in planning and executing strategic market activities, identifying market opportunities, and driving alignment with HEINEKEN USA’s strategic initiatives. This role has accountability for key markets with accelerated investment, focus and complexity, and must have demonstrated skills needed to succeed.

Requirements

Bachelor’s Degree required
Minimum of 5 years of relevant experience
Experience managing within retail and/or three-tier distribution environment
Financial and business acumen in the areas of data analysis, reporting, market knowledge
Knowledge of PowerBi and The Source, and the ability to use the data derived from these tools on a strategic level to drive insights and create selling stories
Deep understanding of supply chain and forecasting processes and tools, and the effects throughout the system
Passion for winning/drive for success
Ability to prioritize

Nice To Haves

Experience with strategic business planning
Sales team leadership experience desired
Sales excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance Management
Strong presentation skills and ability to lead effectives sales meetings
Strong functional capabilities in Microsoft Office, specifically Xcel and PowerPoint

Responsibilities

Using an ABC Segmentation approach, manage and implement monthly and annual strategic business planning processes that drive volume and expand distribution.
Collaborate with distributors to embed Excellent Outlet Execution of Green Standards within distributor network and ensure execution of programming that targets packages to retail outlets and properly manages volume and revenue for the retailer to achieve objectives.
Work as a consultant to key distributor executives to uncover insights and opportunities that drive achievement of HUSA business objectives while supporting their goals and processes.
Manage a team of Sales Specialists by leading and coaching to set goals, schedule trade work-withs, conduct one-on-one meetings, develop the skills to meet key priorities, and identify desired career path expectations.
Provide coaching for sales teams to develop a staff that is committed to value creation; highly organized; communicative; has a deep knowledge of HUSA product, competitors, and the market; and possesses professional honesty, and excellence in follow thru in execution.
Work closely with the internal operations team, distributors, retailers, and chain teams to proactively plan optimized inventory levels and minimize out-of-stocks.
Collaborate with distributors to influence decisions across their organization and retailers and be the expert in data and process management for them.
Utilize data insight tools to ensure execution excellence, find market opportunities, and develop them into compelling selling stories to effectively implement programming and align the distributor and retailer organizations.
Align and influence the distributor network to execute against national, regional, and local chain priorities.
Collaborate with national and regional marketing teams and marketing agencies on key local sponsorships for success in local activation. The Senior Market Manager may have responsibility for execution of regional sports sponsorships, or national level events.
Manage financials, including oversight of pricing, inventory and bill backs, department/market, and distributor budgets, invoicing and expenses; manage the strategic allocation of resources across multiple distributors to ensure the greatest return on resources.