Senior Market Development Manager, Therapy & Oncology

Tactile Medical•San Diego, MA

16d•Remote

About The Position

The Senior Market Development Manager, Therapy & Oncology, serves as the national strategic marketing lead for Tactile Medical’s Therapy and Oncology provider segments. The role sets long-range segment vision, identifies and sizes growth opportunities, develops market development strategies, creates provider adoption plans, and drives referral growth across assigned specialties. It translates business objectives, clinical insights, and product strategies into customer-focused programs that increase awareness, adoption, and market penetration. The role owns national segment strategy, annual market development planning, campaign direction, and portfolio prioritization, working closely with Product Marketing, Sales, Field Marketing, Medical Affairs, Strategic Accounts, Market Access, and Marketing Operations. Field Marketing Managers partner with this position to localize and execute national programs in regional markets. The position is open to candidates anywhere in the United States and may be performed remotely. Employees residing within 50 miles of the Minneapolis, Minnesota office are expected to follow the company’s hybrid work policy.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience.
At least 7 years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement, including experience leading complex, cross-functional strategies or programs.
Experience developing and executing marketing, commercialization, or growth strategies that support measurable business objectives.
Demonstrated success leading complex cross-functional initiatives, aligning senior stakeholders, and influencing without direct authority.
Ability to translate customer, market, clinical, and business insights into clear strategies, campaigns, and action plans.
Strong analytical skills and demonstrated ability to use data to prioritize opportunities and make recommendations.
Executive-level written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategies clearly and drive decisions.
Ability to travel approximately 30% for customer meetings, field engagement, conferences, and internal planning.

Nice To Haves

Experience in medical device, pharmaceutical, diagnostics, digital health, healthcare services, or another regulated healthcare environment.
Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model.
Experience supporting a field sales organization and converting national strategy into field-executable programs.
Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives.
Experience presenting recommendations and performance updates to senior commercial or executive leadership.
Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management.
Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives.
Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education.
Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting.
MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree.

Responsibilities

Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
Develop annual market development plans and strategies aligned with commercial growth objectives.
Identify untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs to build a clear segment thesis.
Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies.
Map referral pathways, identify where patients are lost, and prioritize interventions to improve recognition, referral, and treatment.
Create national campaign strategies and annual campaign roadmaps for assigned segments.
Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs.
Define campaign objectives, target audiences, desired behavior changes, message priorities, activation requirements, and success measures.
Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks.
Maintain national campaign governance so programs operate as connected strategies rather than isolated tactics.
Provide Field Marketing Managers with national strategy, campaign objectives, target account archetypes, audience priorities, and execution guidance for regionalization and field delivery.
Identify opportunities to build awareness and credibility through conferences, education, speaker programs, advisory boards, and provider initiatives.