Experiential Peer to Peer Engagement and Amplification OaR - Senior Manager

Amgen•Thousand Oaks, CA

2d•$149,349 - $202,061

About The Position

The Senior Manager, Experiential Peer to Peer Engagement and Amplification brings the U.S. peer-to-peer strategy to life through engaging, customer-centered experiences across Amgen’s obesity portfolio. The role develops and executes innovative ways for healthcare professionals to learn from one another, then extends those moments through relevant digital and social content. It partners with commercial opinion leaders and cross-functional teams to create connected experiences that meet customer needs and support commercial objectives. The position focuses on active, experiential learning and extending trusted peer perspectives beyond live events. The role translates approved brand and peer-to-peer priorities into live, virtual, congress, digital, social, mobile, and emerging engagement experiences. It applies customer insights and adult learning principles to create formats with clear learning objectives, strong customer experiences, and alignment with approved strategy. It also works with commercial opinion leaders to develop and deliver useful, engaging peer experiences, and plans how selected moments can be amplified through approved content across channels. The Senior Manager coordinates cross-functional execution with internal partners and agencies, including program planning, budgets, timelines, deliverables, review processes, and event execution. In partnership with Insights and Analytics, the role measures participation, engagement, learning, content reach, customer feedback, and execution quality, then applies findings to improve future programs.

Requirements

Doctorate degree and 2 years of marketing or sales experience; or Master’s degree and 4 years; or Bachelor’s degree and 6 years; or Associate’s degree and 10 years; or high school diploma/GED and 12 years.
Experience in marketing or sales at the level corresponding to the applicant’s education.

Nice To Haves

Experience in pharmaceutical, biotechnology, healthcare, or another regulated environment.
Familiarity with Medical, Legal, and Regulatory review processes and congress operating requirements.
Experience developing measures and readouts that connect event execution with customer engagement and business objectives.

Responsibilities

Translate approved brand and peer-to-peer priorities into innovative experiences that help healthcare professionals engage with, retain, and apply relevant information.
Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches, emphasizing active participation and meaningful peer exchange.
Apply customer insights and adult learning principles to shape the format, environment, content, and interaction for each experience.
Build flexible experiences for different audiences and settings while maintaining learning objectives, customer experience, and alignment with approved strategy.
Partner with the Congress Peer to Peer Engagement Senior Manager to integrate experiential concepts into congress plans and coordinate the customer journey.
Partner with commercial opinion leaders to shape and deliver engaging experiences that make their expertise useful and relatable to peers.
Coordinate opinion leader selection, preparation, briefing, and participation with appropriate internal teams.
Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, short-form video, and other approved formats.
Ensure experiences and content reflect approved objectives and follow applicable review, compliance, and engagement requirements.
Develop plans to extend selected peer-to-peer moments beyond live experiences through approved video, social, digital, and other content formats.
Partner with HCP Marketing, Omnichannel, Patient Marketing, and agency teams to shape concise, useful, campaign-aligned content suited to its channel and audience.
Coordinate content capture, adaptation, review, and distribution to reach healthcare professionals beyond the original event.
Explore ways to connect experiential moments with mobile, virtual, social, and other channels, and identify approaches that expand educational reach.
Build working relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies.
Align cross-functional partners on audience, experience objectives, content, roles, timing, and handoffs while respecting each function’s purpose and review process.
Manage agency and vendor partners, budgets, timelines, deliverables, and on-site or virtual execution from concept through closeout.
Work with Medical, Legal, and Regulatory reviewers and other partners to move programs and content through appropriate review pathways.
Partner with Insights and Analytics to establish measures for participation, engagement, learning, content reach, customer feedback, and execution quality.
Review performance and customer feedback, share practical recommendations, and apply learnings to future programs, opinion leader engagement, and amplification plans.
Monitor new engagement formats, technologies, and customer behaviors to identify relevant opportunities for continued innovation.

Benefits

Health and welfare plans for staff and eligible dependents.
Financial plans with opportunities to save toward retirement or other goals.
Work-life balance and career development opportunities.
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.
Group medical, dental, and vision coverage.
Life and disability insurance.
Flexible spending accounts.
Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.
Stock-based long-term incentives.
Award-winning time-off plans.
Flexible work models where possible.