Experiential Peer to Peer Engagement and Amplification OaR - Senior Manager
About The Position
The Senior Manager, Experiential Peer to Peer Engagement and Amplification brings the U.S. peer-to-peer strategy to life through engaging, customer-centered experiences across the obesity portfolio. The role develops and executes innovative ways for healthcare professionals to learn from one another and extends those moments through relevant digital and social content. It partners with commercial opinion leaders and cross-functional teams—including HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and agencies—to create connected experiences that meet customer needs and support commercial objectives. The role moves peer-to-peer engagement beyond one-way presentations by creating active, experiential learning and extending trusted peer perspectives beyond live events. It designs and delivers experiences across live, virtual, congress, digital, social, mobile, and emerging formats; activates commercial opinion leaders; amplifies peer perspectives across channels; coordinates cross-functional execution; and measures and improves program performance.
Requirements
- Doctorate degree and 2 years of marketing or sales experience; or
- Master’s degree and 4 years of marketing or sales experience; or
- Bachelor’s degree and 6 years of marketing or sales experience; or
- Associate’s degree and 10 years of marketing or sales experience; or
- High school diploma or GED and 12 years of marketing or sales experience.
Nice To Haves
- Experience in pharmaceutical, biotechnology, healthcare, or another regulated environment.
- Familiarity with Medical, Legal, and Regulatory review processes and congress operating requirements.
- Experience developing measures and readouts that connect event execution with customer engagement and business objectives.
Responsibilities
- Translate approved brand and peer-to-peer priorities into innovative experiences that help healthcare professionals engage with, retain, and apply relevant information.
- Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches, emphasizing active participation and meaningful peer exchange.
- Apply customer insights and adult learning principles to shape the format, environment, content, and interaction for each experience.
- Build experiences that can flex across audiences and settings while maintaining learning objectives, a strong customer experience, and alignment with approved strategy.
- Partner with the Congress Peer to Peer Engagement Senior Manager to integrate experiential concepts into congress plans and coordinate the customer journey.
- Partner with commercial opinion leaders to shape and deliver engaging experiences that make their expertise useful and relatable to peers.
- Coordinate opinion leader selection, preparation, briefing, and participation with appropriate internal teams.
- Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, short-form video, and other approved formats.
- Ensure experiences and content reflect approved objectives and comply with applicable review and engagement requirements.
- Develop plans to extend selected peer-to-peer moments beyond live experiences through approved video, social, digital, and other content formats.
- Partner with HCP Marketing, Omnichannel, Patient Marketing, and agency teams to shape concise, useful, campaign-aligned content suited to the channel and audience.
- Coordinate content capture, adaptation, review, and distribution so peer perspectives can reach healthcare professionals beyond the original event.
- Explore connections between experiential moments and mobile, virtual, social, and other channels, identifying approaches that expand educational reach.
- Build working relationships across internal functions, Global partners, and external agencies; align on audience, objectives, content, roles, timing, and handoffs.
- Manage agency and vendor partners, budgets, timelines, deliverables, and on-site or virtual execution from concept through closeout.
- Work with Medical, Legal, Regulatory, and other partners to move programs and content through appropriate review pathways.
- Partner with Insights and Analytics to establish measures for participation, engagement, learning, content reach, customer feedback, and execution quality.
- Review performance and customer feedback, share recommendations, and apply learnings to future programs, opinion leader engagement, and amplification plans.
- Monitor new engagement formats, technologies, and customer behaviors to identify opportunities for continued innovation.
Benefits
- Retirement and Savings Plan with generous company contributions
- Group medical, dental, and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
