Senior Manager, Women’s Sports & Portfolio Innovation

GEICO•Bethesda, MD

3d•$121,975 - $189,625•Hybrid

About The Position

Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today. Getting in early and getting it right is a real competitive advantage and a must-do. The Senior Manager, Women's Sports & Portfolio Innovation owns this practice area end to end: building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsorships and talent relationships. This is not a single sponsorship to manage — it's a practice area to build, with its own strategy, investment framework, and multi-year roadmap. This role requires someone who has already built or led a sports or sponsorship practice of comparable scope — not someone stepping into practice leadership for the first time. If you've built this kind of portfolio before and want to do it again at one of the most recognized brands in the country, this is that opportunity.

Requirements

Have already built or led a sports, sponsorship, or experiential practice of comparable scope — not just supported one — and can point to the portfolio you built and the results it drove
Have managed multi-year sponsorship portfolios at scale, including the investment frameworks and decision criteria behind them
Have negotiated and stewarded brand or talent ambassador deals from ideation through execution
Can operationalize a practice area — designing the workflows, governance, and processes that let a new function scale, not just run individual campaigns
Are energized by building something that doesn't exist yet, rather than optimizing something already established
Have strong analytical instincts and can turn performance data into specific recommendations for brand and consumer impact
8+ years in sports and experiential marketing, with proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice — not adjacent experiential or events experience
Direct, named ownership of multi-year sponsorship portfolios at scale, including both traditional and non-traditional women's sports partnerships
Proven experience managing long- and short-term brand or talent ambassador deals from ideation through execution
Experience managing multiple external agencies and internal partners across sports, experiential, media, analytics, and creative simultaneously
Demonstrated ability to operationalize a marketing practice — redesigning processes, workflows, and communications for scale
Ability to activate partnerships at both local and national levels
Strong analytical skills with the ability to interpret performance data and uncover insights that drive brand and consumer impact

Nice To Haves

Direct relationships within the women's sports ecosystem — leagues, teams, talent, or media platforms
Experience building a practice area in a transformational or matrixed organization
A track record of identifying and scaling emerging partnership formats ahead of broader market adoption

Responsibilities

Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up
Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
Integrate women's sports partnerships across GEICO's external marketing ecosystem, local marketing efforts, and internal associate engagement
Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports
Shape authentic brand storytelling that elevates athletes, fans, and the GEICO brand together
Serve as primary steward and relationship lead for key women's sports sponsorships and talent agreements
Ensure contractual obligations are met while maximizing ROI on every partnership
Monitor the women's sports ecosystem — league expansion, ownership models, media platforms — to position GEICO ahead of the market
Build a multi-year portfolio roadmap that balances foundational partnerships with emerging opportunities and forward-looking bets
Anticipate rights cycles, growth curves, and emerging technology shifts that affect portfolio decisions
Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
Translate long-range strategy into annual planning, activation roadmaps, and budget requirements, advising leadership directly on trade-offs and growth opportunities
Build a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent, and rapidly expand what works