Senior Manager, Web Analytics

Sallie Mae • Newark, DE

1d • Hybrid

About The Position

This individual contributor role plays a key function on the Enterprise Web Analytics team, working collaboratively with stakeholders to analyze digital customer behavior, website performance, and marketing data, translate findings into actionable insights, and drive meaningful business results. The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test design and measurement, data mining, and various ad hoc analyses utilizing web analytics platforms, internal data sources, and marketing technology systems. The candidate will possess deep expertise in web and digital analytics, including website measurement, customer journey analysis, behavioral analytics, conversion optimization, and experimentation. They will leverage data from enterprise web analytics platforms and internal data sources to identify opportunities, influence strategy, and drive measurable business outcomes across digital experiences. The candidate will develop and maintain scalable and efficient analytic processes and systems to enable timely analysis, measurement of results, and delivery of actionable insights to stakeholders. The position requires the ability to identify, study, and solve complex business problems using analytical and technical expertise while effectively communicating results to audiences at all levels of the organization. The candidate is a motivated self-starter with a passion for uncovering insights from complex datasets and digital customer interactions. They will become a subject matter expert in the company's web analytics ecosystem and digital performance measurement capabilities and must be able to present analyses in a way senior management can act upon. They will utilize strong technical skills, business acumen, and innovation to drive analyses to completion while ensuring the accuracy and integrity of reporting and insights. The candidate is a strategic thinker who can work autonomously and effectively in a dynamic and evolving environment.

Requirements

• Bachelor's Degree in Business, Finance, Economics, Statistics, Data Science, Computer Science, Marketing, Engineering, or a related field.
• 5-7 years of progressive experience in web analytics, digital analytics, marketing analytics, or a related quantitative field (5+ years if holding a Master's Degree).
• 5-7 years of hands-on experience using SQL and Adobe Analytics to extract, transform, and analyze large datasets to generate strategic insights and performance reporting (5+ years if holding a Master's Degree).
• Experience with enterprise web analytics tools such as Google Analytics, Heap, Contentsquare, or similar platforms.
• Experience measuring website performance, customer journeys, conversion funnels, digital engagement, and online customer behavior.
• Strong stakeholder management and communication skills, with the ability to present findings and recommendations to senior leaders.
• Confidently and effectively handles multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, and able to partner effectively across cross-functional teams.
• High attention to detail with the ability to identify discrepancies in data, reporting, and forecasting activities.
• Demonstrated ability to translate complex data into actionable business recommendations

Responsibilities

• Creates, enhances, analyzes, and maintains reporting on website performance, digital customer journeys, conversion funnels, engagement metrics, and trends to support optimization efforts.
• Develops dashboards and measurement frameworks to support strategic decision-making.
• Manages forecasting processes and provides relevant insights to stakeholders.
• Provides actionable recommendations based on customer behavior patterns and performance trends.
• Partners with stakeholders to identify key business questions and opportunities for analysis.
• Proactively identifies opportunities to improve customer experience and digital performance.
• Serves as a subject matter expert for enterprise web analytics platforms and digital measurement strategies.
• Provides leadership and guidance on analytics implementation, reporting best practices, and measurement frameworks.
• Collaborates with Marketing, Product, Technology, UX, and other business teams to drive data-informed decisions.
• Partners on experimentation strategies and measurement plans for website enhancements and optimization initiatives.
• Applies creativity and analytical rigor to investigate business problems and identify root causes.
• Helps respond to strategic inquiries from stakeholders across the enterprise.
• Engages with peer analytics teams to identify new opportunities, methodologies, and data applications.
• Evaluates existing reporting, data collection, and analytics processes to identify enhancement opportunities.
• Streamlines and automates reporting and analysis workflows where possible.
• Supports improvements in data quality, governance, and measurement accuracy.
• Maintains expert-level knowledge of web analytics platforms, digital measurement trends, and industry best practices.
• Presents complex insights in a clear and concise manner tailored to the audience.
• Continues developing technical, strategic, and leadership capabilities relevant to enterprise analytics.

Benefits

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior