Senior Web Analytics and Reporting Specialist

SOTI • Mississauga, ON

1d • Hybrid

About The Position

This is a unique opportunity to join SOTI’s world-class Marketing team in a high-impact individual contributor role. As SOTI continues to grow globally, we are looking for a proactive, data-driven digital marketer who can help us reach, engage, and convert both prospective and existing customers through innovative and effective digital strategies. You will play a key role in expanding our online marketing footprint, working closely with teams across CRM, social media, and marketing technology to drive measurable business results and generate high-quality leads globally. We’re looking for someone who is analytical, numbers-focused, and highly hands-on—someone who is comfortable rolling up their sleeves and directly managing campaigns across major digital marketing platforms. If you have a strong track record of using digital marketing to drive growth, optimize performance, and improve conversion, this is an opportunity to make a meaningful impact as SOTI continues to scale.

Requirements

• 5-7 years of experience in web analytics, digital analytics, or reporting
• Demonstrated experience building & deploying dashboards in at least two reporting tools
• Experience integrating multiple data sources into unified reporting solutions
• GA4 AND Google Tag Manager
• Looker Studio or a similar dashboarding tool
• Power BI or Tableau
• Excel skills including pivot tables, VLOOKUP, and formulas
• Web conversion tracking
• Digital marketing performance reporting
• Strong knowledge of conversion rate reporting, funnel analysis, and attribution
• Knowledge of digital marketing metrics and KPIs
• Experience with event tracking and pixel-based tracking implementations

Nice To Haves

• Salesforce Pardot analytics or similar marketing automation platform strongly preferred
• Salesforce
• Pardot
• Google Ads reporting
• Google Search Console
• Paid social reporting, including Meta and LinkedIn
• Data visualization and dashboard design
• A/B testing and CRO reporting
• Basic understanding of web technologies (HTML, CSS, JavaScript basics) is an asset
• Umbraco Engage (marketing personalization and analytics)
• Power BI or Tableau
• Basic HTML, CSS, and JavaScript knowledge
• Experience with data layer documentation
• Experience building executive-level marketing performance reports

Responsibilities

• Implement, configure, and maintain web analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking
• Collaborate with developers to ensure accurate tagging and data layer integrity
• Monitor data quality and troubleshoot tracking issues to ensure accurate data collection
• Manage analytics implementations across Umbraco/ GA4 and other similar web platforms
• Stay current with analytics platform updates and best practices
• Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools
• Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance
• Create interactive, user-friendly dashboards that provide decision-ready insights
• Develop recurring reports for executive stakeholders and operational teams
• Design self-service reporting solutions for cross-functional teams
• Analyze website, campaign, and funnel performance to identify trends, issues, and optimization opportunities
• Perform funnel analysis and attribution modeling to understand customer journeys
• Identify optimization opportunities and translate data into actionable recommendations
• Support A/B testing and multivariate testing initiatives with measurement frameworks
• Provide training and documentation on analytics tools and dashboards
• Support CRO initiatives by creating measurement plans, defining success metrics, and reporting on results

Benefits

• Endless possibilities; learning new things, working with the latest technologies and making a difference in the world.
• Personal growth, continuous innovation, and fun.
• The chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams.
• Work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed