Senior Data Scientist, Web/Marketing Analytics
About The Position
Rockstar Games is seeking a Senior Data Scientist to join the Marketing Analytics team. This role will contribute to building the company's marketing analytics and business intelligence capacity, as well as enhancing player experiences. The successful candidate will collaborate with analytics and product leadership to identify, track, analyze, and make actionable the most relevant real-time and historical data across all web environments and game titles. This is a full-time, in-office position located at Rockstar’s NYC headquarters in Downtown Manhattan. The Rockstar Analytics team provides insights and actionable results to various stakeholders across the organization to support decision-making. They collaborate globally to develop data products, models, reports, analyses, and machine learning applications. The team focuses on creating best-in-class data collection, actionable reports, and providing recommendations to business and game stakeholders, with projects directly influencing the player experience.
Requirements
- Bachelor’s degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).
- 6+ years of experience in web data analysis.
- 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.).
- 3+ years experience in database querying with SQL and/or PySpark.
- Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.).
- Mastered proficiency with Google Analytics 4 or equivalent web analytics tool.
- Strong expertise with Google Tag Manager or equivalent tag management system.
- Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks.
Nice To Haves
- Passion for gaming.
- Applied statistical knowledge and experience with A/B testing.
- Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc.
- Hands-on experience with SEO, emerging AEO, and E-commerce data.
- Independently able to take objectives from conceptualization to execution.
- Commitment to data excellence and scalability.
- Capable of working independently while also collaborating as part of a larger team.
Responsibilities
- Collaborate primarily with website partners to define and document measurement specifications and tracking requirements.
- Own relationships and communications with stakeholders to identify needs and translate those needs into actionable data analyses.
- Collaborate with and support Marketing Analytics team members to develop web and player insights at a campaign level for marketing leadership.
- Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
- Test and validate web analytics data. Work directly with technical teams to identify data issues and solutions.
- Utilize web analytics data in conjunction with game and business data to deliver deep insights into user behavior and business performance.
- Build well-organized reports and dashboards for valued metrics, centralizing various data sources. Engage in storytelling to convey insights for these metrics.
- Monitor and measure the effectiveness of new features, applications, and areas of our web properties.
- Stay up to date on measurement technologies and industry trends. Proactively involve partners in pertinent changes and how they may impact analytics.
Benefits
- Full range of medical, financial, and/or other benefits.
- Bonus and/or equity awards.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
