Senior Web Analyst, Experience Analytics (Temp)

Horizon Media•New York, NY

About The Position

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since. We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion. At Horizon Commerce, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow. The Senior Web Analyst reports into the VP, Experience Analytics, and will empower our clients to achieve their business objectives by analyzing data on their digital experiences – whether a website, app, or other commerce property. You will be responsible for the day-to-day delivery of website experience analytics work for our clients. Your expertise will extend to both Adobe and Google with a focus on web analytics products suite. You will have knowledge of related analytics enablement including SQL, tag management, and data visualization or BI tools. Your contribution will be instrumental in shaping our capabilities and client delivery towards digital excellence and customer-centricity. This role will include thought leadership in client meetings and coordination with internal stakeholders, and as such, requires strong communication skills. You will enjoy this role if you are passionate about helping businesses plan, build and sustain engaging digital experiences through website analytics programs on behalf of clients.

Requirements

4+ years of experience in a web analytics role, with a focus on Google Analytics / GA4, ideally within an agency
Strong understanding of web analytics tools, such as Adobe Analytics or Google Analytics
Experience with tag management tools, such as Google Tag Manager or Adobe Launch
Experience with A/B testing, data visualization and analysis tools, such as Excel and Tableau
Good understanding of descriptive statistics
Excellent communication and presentation skills
Collaborative, team-oriented, and focused on building and sustaining team member engagement
Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, able to handle imperfect information, real-time problem solving and rapid change
Willingness and desire to get trained and certified on additional platforms is required

Nice To Haves

Experience working in an agency setting
SQL knowledge is a plus
Desire to learn web development or data science is a plus

Responsibilities

Conducts comprehensive analysis for clients and other internal Horizon Commerce teams, regarding performance and trends of marketing initiatives, as well as their impact on the client business
Serves as an individual contributor in completing analytics work on behalf of clients
Leads the development of a client-specific measurement strategy, including a measurement framework (e.g. model) for assessing experience performance as well as a measurement plan for enablement against with new or optimized existing key performance indicators in support of strategic business objectives
Collaborates closely with senior members of the Experience Analytics team, as well as the Commerce Consulting team, in development of measurement strategy aligned to business or marketing objectives, and an analytics roadmap to mature the client’s analytics program
Delivers actionable insights and consistent root-cause analysis for rapid decision-making across clients
Analyzes website data for discovery of user pain points, feature usage patterns, and user conversion drivers
Executes a variety of analysis techniques such as funnel, clickstream, heatmap and segmentation, along with the ability to communicate insights with clarity and meaning for the business.
Creates and maintains dashboards and data transformations from multiple sources, with experience in data visualization platforms and BI tools such as Datorama, Tableau, Looker, or DataStudio
Ensures necessary website analytics tracking / tag management is in place and accurately reporting using tools like Adobe Launch, Google Tag Manager, or Tealium
Assesses gaps in tracking and sets requirements for new tracking implementations
Partners with internal Horizon Commerce teams, such as Customer Experience (CX) or Experience Optimization (incl. CRO), to deliver insights and develop measures/reports specific to the team's needs
Partners with non-Marketing clients, such as Merchandising, and broader Horizon teams, such as Media, to deliver insights and develop measures/reports specific to the team's need