Senior Manager, Upstream Marketing - Image Guided Therapy Devices (Plymouth, MN or San Diego, CA)

Philips•San Diego, MN

1d•Onsite

About The Position

Lead global upstream marketing for Image Guided Therapy Devices core platforms, translating customer and market insights into differentiated solutions that enable the technical capabilities needed to implement tools to improve quality and efficiency of care for coronary and peripheral vascular patients. Own the upstream strategy for core platforms, translating customer, clinical, market, competitive, and technology insights into a clear direction for future solutions. Define target segments, unmet needs, value propositions, platform roadmaps, and performance and cost priorities. As marketing core team lead for platforms, shape new product and platform development from early concept through development. Build and refine business cases, define customer and market requirements, establish claims and evidence ambitions, and partner with Innovation, Research and Development, clinical, regulatory, manufacturing, finance, and regional marketing teams to guide program decisions. Build relationships with key opinion leaders and customers to test strategic assumptions, anticipate evolving platform requirements, and strengthen platform differentiation. This highly visible global role offers the opportunity to shape portfolio direction, influence investment priorities, and impact care across clinical domains.

Requirements

8+ years of related experience with a bachelor’s degree in business, marketing, engineering, life sciences, or a related field, or 5+ years of experience with an MBA or advanced technical degree.
Translating customer, market, competitive, and technology insights into clear product strategies, roadmaps, value propositions, claims plans, and financially sound business cases.
Navigating complexity across solutions spanning hardware, software, artificial intelligence, and multiple modalities.
Strategic, analytical, and collaborative leader.
Communicates clearly.
Influences without direct authority.
Works effectively across global and regional teams.
Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

Nice To Haves

Knowledge of catheterization lab or surgical environments preferred.

Responsibilities

Own the upstream strategy for core platforms, translating customer, clinical, market, competitive, and technology insights into a clear direction for future solutions.
Define target segments, unmet needs, value propositions, platform roadmaps, and performance and cost priorities.
Shape new product and platform development from early concept through development.
Build and refine business cases, define customer and market requirements, establish claims and evidence ambitions.
Partner with Innovation, Research and Development, clinical, regulatory, manufacturing, finance, and regional marketing teams to guide program decisions.
Build relationships with key opinion leaders and customers to test strategic assumptions, anticipate evolving platform requirements, and strengthen platform differentiation.