Sr. Mgr, Technical Marketing Engineering

NetApp, Inc.•Durham, NC

2d•Onsite

About The Position

NetApp is hiring a Senior Manager, Technical Marketing Engineering to build and lead its technical marketing team as part of an early-stage center of excellence that is expected to grow in size and impact. The role combines people leadership with hands-on technical credibility. The successful candidate will set the team's technical and quality standards, hire and develop talent, and lead Technical Marketing Engineers (TMEs) who own technical marketing for assigned technology areas. The team defines technical narratives, value propositions, claims, proof of value, and competitive positioning for integrated solutions using NetApp products and, where relevant, partner products. The role works closely with Product Marketers in the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, as well as Product Management and Engineering teams worldwide. Based in RTP, the senior TME leader will be the primary local leadership and escalation point for RTP-based Product Management and Engineering partners, while coordinating with peer TME leaders globally to maintain a consistent technical narrative and operating model. The role owns the TME charter for its assigned subset of products and solutions and is expected to work in person at the local NetApp RTP office a majority of the time.

Requirements

10 or more years of experience in technical marketing or related roles spanning technology and marketing, including several years in people management or team leadership.
Proven ability to build, scale, and lead a high-performing technical team, including hiring, developing, and managing talent.
Expert-level understanding of one or more enterprise technology areas and the ability to attain and coach others toward expert-level understanding of additional areas.
Ability to craft and coach others to craft technical narratives, value proof, and competitive positioning for integrated solutions.
Excellent technical writing, communication, and storytelling skills, with experience setting and maintaining a quality bar for team content and enablement.
Experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences.
Strong business acumen and ability to work as a hands-on player-coach, combining deep technical knowledge with delegation and teaching.
Strong cross-functional and cross-regional collaboration skills, including effective partnership with Product Management, Engineering, Sales, and Marketing leaders across time zones.
Public-speaking and on-camera presentation confidence, and experience coaching others to present to technical and executive audiences.
Experience with competitive and alternatives analysis and developing data-backed, testable claims.
Bachelor's degree in computer science, engineering, information systems, or a related technical field, or equivalent practical experience.

Nice To Haves

Existing expertise in NetApp technologies or the data infrastructure market.
Familiarity with modern AI-enabled demo-creation tools.
Master's degree or MBA.

Responsibilities

Build and lead the assigned TME team, including hiring, onboarding, developing, and retaining talent as the team scales toward a regional center of excellence.
Serve as the senior in-region contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage.
Own end-to-end technical marketing for multiple assigned technology areas, including technical narratives, claims, proof of value, and competitive stories for integrated solutions.
Collaborate with Product Management and Engineering throughout the product lifecycle to develop expert-level understanding of assigned products, solutions, and customer challenges.
Direct and contribute to production of technical content and enablement, including technical reports, whitepapers, reference architectures, blogs, videos, talk tracks, demos, and other advanced technical materials.
Oversee self-service interactive assets such as demos, sandboxes, and TCO/ROI calculators, using AI-enabled demo-creation tools and instrumentation to capture usage and customer intelligence.
Ensure team members serve as trusted technical subject-matter experts through conferences, webinars, video, and social media.
Synthesize customer, field-team, and sales input gathered by the team and channel it to Product Management to inform the roadmap.
Partner with TME leaders across the Americas and EMEA and the broader IPPM TEM function to maintain a consistent technical narrative, content standard, and operating model across regions.
Establish and track team performance indicators and continuously improve deliverables based on data and field feedback.
Coach and retain technical marketing talent, champion an inclusive and collaborative culture, and model ownership and agility as the team's scope and headcount grow.