Senior Manager, Social Media & Content, COVERGIRL

coty • New York, NY

16d • $120,000 - $145,000 • Hybrid

About The Position

The Senior Manager Social Media & Content - COVERGRIL will be responsible for building brand presence, driving audience growth and engagement, and delivering high-performing content campaigns and strategies that support wider marketing and business objectives. This role requires a blend of creative instincts and analytical thinking, with a deep understanding of social media platforms and brand storytelling across various channels.

Requirements

• 4 year bachelors degree
• 7+ years of experience in brand social media
• Deep knowledge and experience with all major social media platforms, content strategy, audience growth and platform analytics.
• Beauty industry experience
• Familiarity with social media management tools and scheduling platforms (eg. Sprinklr).
• Experience creating and overseeing high-performing organic social campaigns.
• Ability to think and communicate strategically, with excellent copywriting, storytelling and communication skills. Attention to detail and grammar.
• Results-oriented, self-starter, demonstrating the ability to lead while also a team player that can work collaboratively across functions.

Nice To Haves

• Experience specifically within the cosmetics space
• Content and digital brand experience background

Responsibilities

• Develop and execute social media strategies across all key platforms with focus on TikTok, Instagram and YouTube.
• Manage day-to-day operations on the brand’s social media channels, including the social media content calendar and community management to ensuring timely responses to comments, messages, and inquiries.
• Define platform-specific growth strategies to increase reach, engagement and community growth.
• Engage with our online community, fostering relationships and encouraging audience participation.
• Monitor platform trends, emerging formats, algorithm changes and competitive activity to keep content innovative and best in class.
• Develop and curate compelling organic social media and CRM content, including text, images, videos, graphics, campaign assets and editorial storytelling.
• Collaborate with Product Marketing, Creative, external agencies and other cross-functional stakeholders to develop compelling and on-brand content that performs across multiple social channels.
• Schedule and publish content across various social media platforms using social media management tools (Sprinklr) that align with local market activations.
• Identify opportunities for reactive, trend-led and culturally relevant content.
• Lead the planning and execution of social media content in support of product launches, seasonal campaigns, partnerships and other business priorities.
• Develop integrated campaign plans that align organic social, influencer, in-store, paid media and PR initiatives. Ensure consistent messaging across campaigns.
• Lead the coordination and implementation of contests, giveaways, and other promotional activities.
• Manage seasonal brand toolkit compilation and updates to brand asset portals.
• Oversee team member dedicated to carrying out Community Management across all platforms.
• Build and nurture engaged online communities and audience interaction across platforms in partnership with community manager.
• Leverage social listening to identify opportunities to strengthen brand sentiment.
• Help identify strategic partnership opportunities that align with brand positioning and targeted KPIs.
• Develop reporting and metrics to ensure KPIs are established and that goals are clear and measured.
• Analyse monthly, quarterly and annual performance focusing on engagement, reach and impressions, delivering regular insights and actionable recommendations for improvement.
• Utilize social media analytics tools (Sprinklr) for measurement and to gain insights into audience behaviour and preferences.
• Conduct research on industry trends, competitors, and audience preferences to inform content strategy and campaign development.
• Stay updated with the latest social media trends, emerging platforms and technologies, best practices and innovative techniques.
• Share relevant findings and recommendations with key stakeholders.
• Oversee 2 direct reports.
• Manage team to achieve on-time delivery and flawless execution of all initiatives.
• Foster professional growth of the team, including upskilling to be at the forefront of digital.

Benefits

• Option to work up to 50% of your month remotely.
• Work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior