Senior Manager, Social & Influencer

Circa - IPG DXTRA•Chicago, IL

2d•Onsite

About The Position

Weber Shandwick is seeking a Senior Manager, Social Strategy to join their team in Chicago. This role is for someone who is passionate about social media, trends, and digital innovation. The Senior Manager will work closely with senior and junior staff across various teams, providing digital counsel and managing day-to-day tasks. This is a client-facing role that requires the ability to work with diverse individuals and manage projects from strategy development to flawless execution. The ideal candidate is a proactive team player with a background in digital communications, marketing, or integrated communications, with experience across various client campaigns and industries. They should possess exceptional project management skills and a high level of organization. Daily tasks may include working on social content strategy, liaising with clients on paid social campaigns, researching trends, launching podcasts, explaining social media concepts to clients, reporting on content performance, and learning about new technologies like generative AI. The role offers opportunities for mentorship, professional development, and collaboration with leading brands.

Requirements

4-5 years in digital communications and marketing positions in roles focused on social media
Experience supporting large clients or organizations driving innovative social media programs
Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
Experience working closely with several types of teams such as creative, strategy, media planning and PR
Familiarity and comfort working with senior-level stakeholders and clients
A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
Ability to manage multiple projects at various stages simultaneously
Ability to work in a fast-paced, highly collaborative, multi-disciplinary team
Resilient mindset, deep curiosity and a healthy sense of humor

Nice To Haves

Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
A clear communicator and persuasive presenter both virtually and IRL
Ability to think strategically about the development of social media programs and how to use social platforms effectively
Demonstrated success translating client needs into workable plans/projects
Strong organizational, time management and project management skills
Ability and desire to quickly learn new systems and tools
Self-motivated, entrepreneurial and endlessly curious

Responsibilities

Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
Educate clients and colleagues about emerging trends, platforms and best practices
Implement digital engagement campaigns for top-tier clients
Serve as a platform strategist lead for multiple clients and internal functions
Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.
Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
Support new business development efforts in pitch development and presentations