Manager, Social and Influencer
Circa - IPG DXTRA•New York, NY
•Onsite
About The Position
Weber Shandwick is seeking a Manager to join their Healthcare team in New York. This role requires a candidate with 4-5 years of experience specifically in the healthcare marketing space, possessing a deep understanding of the influencer landscape and experience in developing and executing both earned-led brand and influencer-led campaigns. The agency focuses on being an engagement agency, working at the forefront of the new media landscape, and values storytelling, content creation, client service, creativity, and collaboration.
Requirements
- 4-5 years of related experience
- Intellectual curiosity and creativity
- Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Speak, write and edit succinctly and compellingly.
- Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Play nice, whether it’s in a team, with a team or independently.
- Know Word, PowerPoint, Excel and Outlook.
- Attention to detail and a commitment to delivering clear and precise work is essential.
- Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
- Demonstrated expertise in social influencer tools and platforms, user behaviors and emerging trends
Nice To Haves
- Media databases and social tracking tools and knowledge of influencer management systems a plus.
Responsibilities
- Own responsibilities for executional leadership of multiple client programs, budgets, plans
- Demonstrate an expert-level understanding of the native features, unique audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, and Reddit) to maximize reach and engagement
- Proactively "platform-hack" emerging features (e.g., TikTok branded channels, LinkedIn "Influence" strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise
- Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
- Translate strategies into tactical plans; ensure team deliverables align with strategies
- Oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
- Proactively support and suggest improvements and new ideas to exceed client and team expectations by leveraging industry knowledge, experience and an always-on curiosity resulting in inspired research
- Craft influencer strategies for yearlong plans and moment-driven launches
- Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.
- Architect comprehensive influencer briefing documents that translate dense compliance guardrails into actionable creative north stars.
- Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
- Manage and build relationships with influencers and third-party agents
- Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.
- Communicate with clients on daily basis
- Provide basic client counsel
- Serve as a key participant in client meetings and presentations
- Proof and edit client related documents as needed
- Manage client and team resources and deliverables around major campaigns and product launches
- Mentor junior staff
Benefits
- Equal Opportunity/Affirmative Action employer
- Accommodation to participate in the application process available upon request
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
