Senior Manager, Influencer

Weber Shandwick • Chicago, IL

4d • Onsite

About The Position

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join their team in Chicago. This role requires a deep understanding of the influencer landscape and experience developing and executing integrated and influencer-led campaigns. The agency is described as an engagement agency that tells stories, creates content, and engages people in the story, focusing on client service, creativity, and collaboration.

Requirements

• 5+ years of experience
• Deep understanding of the influencer landscape
• Unique experience developing and executing both integrated and influencer-led campaigns
• Intellectual curiosity and creativity
• Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next
• Speak, write and edit succinctly and compellingly
• Meet deadlines, put out fires and multi-task
• Work fast, and work well
• Play nice, whether it’s in a team, with a team or independently
• Know Word, PowerPoint, Excel and Outlook
• Attention to detail and a commitment to delivering clear and precise work is essential
• Looks beyond current assignments and direct requests to drive work forward
• Demonstrated passion for influencer marketing both personally and professionally
• Balanced interest in both healthcare and consumer brands
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Nice To Haves

• Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus
• Fluency in Spanish (written and verbal) is a plus, specifically to support campaigns and to manage relationships with bilingual creators

Responsibilities

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Managers to help manage program and project budgets
• Demonstrate financial acumen in the areas of budgeting, billing and staffing
• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third-party agents
• Mine current news cycle for ad-hoc influencer opportunities
• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Lead a high-performing team; coach and develop junior team members

Benefits

• Equal Opportunity/Affirmative Action employer

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed