Senior Manager, Influencer & Talent Marketing

The National Football League•New York, NY

7d•Onsite

About The Position

The Senior Manager, Influencer & Talent Marketing will be responsible for the build out and management of a world class Influencer program that will expand the overall reach of the League with critical audiences. An effective candidate must be a true entertainment industry expert with proven experience and ability in: identifying and bringing together emerging and established talent via relationships and creative deal structuring, balancing the needs of talent with the needs of the organization, supporting decisions with data and research, driving new ideas and concepts forward, and contributing to the build out and day-to-day management of a world class influencer and talent program that will garner respect from fans, players, clubs, and League sponsors. This role will support the development and execution of influencer marketing strategies and identify opportunities across key NFL stakeholder groups, including NFL, NFL Social, NFL Films, Football Operations, and Communications, ensuring alignment with overall League objectives. Serving as the primary point of contact for influencers and talent, this role will leverage NFL assets to expand audience reach and drive engagement, with a particular focus on fans ages 12–24. The Senior Manager, Influencer & Talent Marketing will be a pivotal position in building the new Influencer Marketing department while creating “made for social moments” to bolster interest around critical League initiatives (ex; Super Bowl, NFL Draft, Pro Bowl, Combine, NFL Kickoff, “off-season”, etc.).The ideal candidate is also highly connected, an expert networker with an expansive rolodex of contacts across key industries (fashion, music, sports/fitness, gaming, and culture), with a key focus in fashion and fitness, and has a deep understanding of the multicultural, Gen Z, and young millennial consumer and can help shape fan expression for the NFL brand throughout the season by identifying key influencers and talent that share similar interests and values In their day-to-day the Senior Manager, Influencer & Talent Marketing will be responsible for building and maintaining direct, on-going relationships with key talent emerging and established talent while creating an expansive roster within specific verticals; Fashion and Fitness (as well as Music, eSports, Gaming and Culture/ Culinary). They will also be responsible for conceptualizing unique ideas for event activations and key NFL moments and bringing these ideas/ events/ programs to life through successful project and event management. The successful candidate will partner with and report directly to the VP, Influencer Marketing to build and deliver against a highly collaborative, cross-functional business plan and team process that consistently delivers best in class initiatives related to NFL strategic priorities. They will also ensure that our strategy is applied globally and work with territory leads to ensure constant and efficient synergy between markets. This position is located onsite, five days per week in our League office in NYC.

Requirements

A minimum of 7 years of experience in managing external talent and relationships
A minimum of 5 years of quantifiable experience in conceptualizing unique event activations and experiences and proven track record of bringing new concepts to life via successful event management and event production
Ability to evaluate potential talent on brand fit for the league against a set criteria. Brand, music label, or otherwise talent management experience preferred
Track record of accomplishments in working with key music festivals, cultural moments, award shows, streetwear brands, etc.
Track record of accomplishments in the influencer and talent space; specifically in bringing big and new ideas to life successfully
Proven ability to manage and lead multiple projects under aggressive time constraints with many cross functional stakeholders
Proven ability to maintain and lead strong working relationships with both internal and external stakeholders.
Have a deep understanding of departmental business objectives and how/ when Influencer Marketing makes sense and will drive tangible results.
Excellent presentation, communication, project and event management, and problem-solving skills.
Ability to establish deep and dynamic relationships with partners within the music, gaming, fashion, and fitness genres as well as talent agencies, media partners, publicists, managers, etc.
BA/BS from undergraduate university with degree in marketing, communications, or related field.
A sports fan in general, and more specifically an NFL fan. Knowledgeable about football.
Energetic, Flexible, Resourceful, Collaborative

Nice To Haves

Ability to adapt quickly to changing priorities
Must be willing to work early mornings, nights and/or weekends
Strong writing and verbal communication skills
Strong organizational skills
Ability to use good judgement and to exercise discretion in confidential matters
Must possess outstanding work ethic and be highly self-motivated

Responsibilities

Create and implement Influencer & Talent Marketing plans in partnership with the greater Influencer Marketing, Music, Collegiate, Club Marketing and Social Teams.
Assist in the development of our Club Influencer Marketing Support programs (tools and resources)
Support in conceptualizing and executing unique event activations and experiences and have a proven track record of bringing new concepts to life via successful event management and event production
Build and maintain the league’s database for Influencers and talent (specifically in the Art, Music, Fashion and Fitness verticals)
Leverage key relationships to position the league as a tastemaker and industry leader in influencer and talent partnerships
Build new connections in an expansive, ever-changing entertainment community and create experiences that enable influencers to connect with players, create content, and tell stories in partnership with the social team
Ability to defend decisions with critical insight, data, and trend analysis
Measuring, analyzing performance of key influencer initiatives and educate the greater organization oh how to optimize these activations via best practice sharing
Own the Influencer / Talent identification and outreach and project casting process for brand and advertising partnerships
Build and maintain direct Influencer/ Talent relationships understand and support their personal growth and development by pairing them with complimentary activation opportunities within the league to avoid pay-to-play moments.
Have strong, personal relationships and a deep understanding of the goals of individual Influencer/ Talents and working with them at an on-going basis to field ideas and provide feedback for partnerships, activations, collaborations, and social media opportunities– balancing the goals of the influencer/talent with the needs of our organization
Assist with all aspects of Influencer/ Talent Gifting, working with a vendor on packaging and ensuring FTC compliant messaging and must have a proven track record of influencer / talent supporting gifting initiatives
Support all aspects of Influencer/ Talent Booking Admin from finance & payment, travel and accommodations, and recap/ reporting
Build and provide the organization and clubs with a toolkit of resources and support to unlock a deeper understanding of best-in-class influencer marketing
Coordinate with external partners (e.g. agencies, vendors, platforms) on needs and best practice sharing
Provide consistent updates on trends and updates in the influencer space applicable to the NFL
Contributes to creating presentation decks and recap decks, presenting in internal and external meetings, preparations for meetings, writes agendas, prepares facilities, recaps campaigns, etc.
Gathers information for inclusion in reports or presentation materials.